Podcast book tours for business booksYourbusinessbook,onthepodcastsyourreadersalready trust.
Author Talking plans and books podcast interviews around your launch. We find the shows your readers listen to, pitch each host personally, and prepare you for every conversation.
- Pay per confirmed interview
- You approve every show
- No long contracts
Why podcasts sell nonfiction
Readers buy books from authors they've already heard.
01 — Reach
The right listeners, not just more of them
Podcast audiences are organised by interest. A show about management reaches people who buy management books, week after week.
02 — Depth
Time to make your argument
A 40-minute conversation lets listeners hear how you think. That is what turns a stranger into a reader, and it is hard to do in a 600-word article.
03 — Shelf life
Episodes keep working
Episodes stay in feeds and search results for years. An interview from launch month can still send readers to your book next year.
What we do
Every nonfiction book has a story that sounds better out loud. We find the rooms where your readers are already listening, and put you at the mic.
How a launch tour works
How does a podcast book tour work?
Twelve weeks before launch to six weeks after, in four stages. You approve every show, and you can see every pitch.
The full process
Week −12
Position the book
A call to find your strongest angles, the stories hosts will want, and who your reader really is.
Week −11
Build the show list
We research about 40 shows that match your reader, check they're active and take guests, and you approve the list.
Weeks −10 to +6
Pitch and book
Personal pitches written for each host, follow-ups, scheduling across time zones, and a calendar that fills toward launch week.
Every interview
Prep and amplify
A one-page brief on the host and audience before each recording, and clips and links to share when it airs.
Inside the interview
You bring the ideas. We make sure the room is right.
Before every recording you get a one-page brief: who the host is, what their listeners care about, and where the book fits.
Host
What you get
Everything a host needs to say yes, and everything you need to shine.
You write the book. We handle the research, the pitching, the calendar and the prep, and you can watch every step happen.
A live campaign board
Every show, every pitch and its status. Including the shows that said no.
40
Researched
26
Pitched
7
Confirmed
3
Aired
Leadership show · weekly
Audience: HR & people leaders
Founder interview show
Audience: Seed–Series A founders
Management podcast
Audience: First-time managers
Careers & work show
Audience: Mid-career professionals
Your one-sheet
Bio, book, talking points and sample questions. Readable in 30 seconds.
Your book title
Business · Out March 2027
Talking points
- The counter-intuitive idea
- A story listeners repeat
- One action for Monday
Personal pitches
Written for one host, after listening to the show. Never a mail merge.
To Host, a weekly management show
Subject A guest idea for your feedback episode
A prep brief before every recording
Host style, episodes worth hearing, likely questions and where the book fits.
- Host style: warm, story-led
- Hear: ep. 112 and ep. 140
- Likely question: your origin story
- Mention the book: after the first story
- Listener action: the free chapter
A calendar that fills toward launch
Recordings staggered so episodes air during pre-order and launch weeks.
Launch month · Sample
0 recordings booked
Launch day Recording
Written coverage
Bylined guest articles in your niche, so your ideas show up in search as well as in ears.
Services
Podcast-first book marketing, from first pitch to launch week
- 01Podcast book toursA planned run of interviews around your launch
- 02Podcast booking agencyGuest bookings on shows your readers hear
- 03Book launch marketingPre-order to launch week, planned end to end
- 04Book marketing servicesPodcasts, guest articles and launch strategy
- 05Book publicityA publicist focused on podcasts and print
Why Author Talking
A booking studio built around one thing: launching books
General booking agencies serve founders, coaches and executives. We only work with authors, so everything is planned around your publication date.
The Author Talking podcast
One author, one big idea, one unhurried conversation. Each episode digs into the argument at the heart of a new nonfiction book, the research behind it, and what listeners can do with it on Monday morning.
Episode format Season 1 now booking
- 01The ideaWhat the book argues, in two minutes
- 02The proofResearch, cases and stories
- 03The pushbackThe best objection, answered
- 04The Monday moveOne thing to try this week
Pricing
Clear prices. Start small or plan the whole launch.
Pay Per Interview
For authors who want to test podcast guesting without a retainer.
$290 per confirmed interview
+ $290 one-time setup
Start with one interviewLaunch Tour
Our core package: a planned podcast tour timed to your pre-order and launch weeks.
$1,190 per month
3-month campaign around your launch
Plan my launch tourLaunch Tour + Print
Podcasts plus written coverage on publications in your book's niche.
$1,890 per month
3-month campaign
Talk to usFree guides
Learn how podcast publicity works
FAQ
Frequently asked questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01What is a podcast book tour?
A podcast book tour is a planned series of guest interviews on podcasts whose listeners match your book's readers, timed around your pre-order and launch weeks. Instead of one big media moment, your book gets repeated, long-form conversations with the right audiences while it is easy to buy.
02How far before launch should I start?
Ideally 10 to 12 weeks before your publication date. Many shows record four to eight weeks before an episode airs, so starting early is what lets interviews go live in launch week rather than months later. If your book is already out, we build the tour around your next push instead, such as a paperback release, a speaking season or a new edition.
03Do you guarantee interviews?
No honest booking service can guarantee that a host will say yes, and you should be wary of anyone who does. What we commit to is the work: a researched show list, personal pitches and follow-ups. On the Pay Per Interview plan you only pay for interviews that are confirmed.
04What kinds of books do you work with?
Nonfiction, mainly business, leadership, entrepreneurship, careers, money, psychology, health and technology. These are the categories where podcast audiences are large and the author's expertise is the story. We don't currently run tours for fiction, poetry or children's books.
05Is appearing on the Author Talking podcast part of the package?
No. Guests on our own show are chosen editorially and never pay to appear. Anyone can apply to be a guest, and clients get the same review as everyone else. Launch Tour + Print clients get priority consideration, but not a guaranteed slot.
06Which podcasts will you pitch me to?
Shows whose listeners match your reader, not just the biggest names. A mid-sized show with an engaged, on-topic audience usually sells more books than a huge general one. You approve the show list before we pitch anyone, and you can veto any show.
Your turn at the mic
Tell us about your book
A 20-minute call to talk through your launch date, your reader and whether a podcast tour makes sense. No pressure, no obligation.
Book a free strategy call