For business-book authors
Business book marketing that builds your pipeline
- Pay per confirmed interview
- You approve every show
- No long contracts
The short answer
Why are podcasts the best business book marketing channel?
Business podcasts are where your buyers already learn: managers on their commute, founders between meetings, HR leaders on a walk. A 40-minute conversation lets them hear how you think, which is exactly what a prospective client or employer wants to know.
One good interview can sell books, start a sales conversation and lead to a speaking invitation. We plan every tour with those outcomes in mind, not just downloads.
40
Researched
26
Pitched
7
Confirmed
3
Aired
Leadership show · weekly
Audience: HR & people leaders
Founder interview show
Audience: Seed–Series A founders
Management podcast
Audience: First-time managers
Careers & work show
Audience: Mid-career professionals
“One interview. A reader, a client, a stage.
What we do
What we do for business authors
Shows your buyers listen to
Industry, leadership and functional podcasts matched to your ideal client, not just general business shows.
Pitches built on your expertise
Angles drawn from your book and your work, so hosts see a useful expert, not a book promo.
Speaking-friendly positioning
Talking points that double as keynote topics, so interviews feed your speaking pipeline.
Clear calls to action
A simple next step for listeners: the book, a free resource, or your consulting page.
Interview prep
A one-page brief before every recording so you're sharp and on message.
Fits a busy calendar
We batch interviews into the slots you give us and handle every invite.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
Included
Typical business book topics we book
- 01Leadership and management
- 02Entrepreneurship and startups
- 03Sales and marketing
- 04Careers and the future of work
- 05Finance and investing
- 06Productivity and decision-making
- 07Technology and AI in business
- 08Culture, HR and people operations
Inside the interview
This is what you're booking
Unhurried, on-topic conversations with hosts whose listeners already care about your subject.
Host
FAQ
Frequently asked questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01How should I market a business book?
Start with the outcome you want (clients, speaking, authority or sales), then pick channels your target readers trust. For most business authors that means podcasts, bylined articles in industry publications, a newsletter and speaking, timed around launch.
02Can you work with my company's PR team?
Yes. We focus on podcasts and coordinate with your PR or marketing team so messages and timing line up.
03Do you book executives who aren't publishing a book?
Our service is built around books, but if you have a book coming within the next year we can start building your podcast presence now.
Your turn at the mic
Turn your business book into conversations that matter
Book a call and tell us who you want to reach. We'll show you the kinds of shows they listen to.
Book a free strategy call