Book marketing services
Book marketing services that reach real readers
- Pay per confirmed interview
- You approve every show
- No long contracts
The short answer
What should book marketing services include?
Good book marketing services do three things: they find where your readers already pay attention, they get your ideas in front of them in a format that builds trust, and they time it so the book is easy to buy at that moment.
We do that with earned media rather than ads: podcast interviews, guest articles and a launch plan that ties them together. We don't sell reviews, social media bots or 'bestseller' packages.
40
Researched
26
Pitched
7
Confirmed
3
Aired
Leadership show · weekly
Audience: HR & people leaders
Founder interview show
Audience: Seed–Series A founders
Management podcast
Audience: First-time managers
Careers & work show
Audience: Mid-career professionals
“Readers buy from voices they trust.
What we do
What our book marketing service covers
Launch strategy
A dated plan from 12 weeks out to 6 weeks after launch: who to reach, where and when.
Podcast interviews
A podcast book tour on shows that match your reader, pitched personally and timed to launch.
Bylined guest articles
Articles under your name on publications in your niche, so your ideas show up when people search the topic.
Book page and author site review
We check your retailer page and website so the people we send there can find and buy the book.
Pre-order focus
Interviews and articles aimed at the pre-order window, when early sales matter most to retailers.
Honest reporting
Every pitch, booking and placement in a monthly report. No inflated 'impressions' figures.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
Inside the interview
This is what you're booking
Unhurried, on-topic conversations with hosts whose listeners already care about your subject.
Host
How we compare with other book marketing companies
Book marketing agencies range from full-service publicists to ad managers. Here's where we fit.
| Author Talking | Typical book marketing company | |
|---|---|---|
| Main channel | Podcasts plus guest articles | Varies: ads, social, PR, newsletters |
| Best for | Nonfiction with an idea to explain | Often fiction and genre series |
| Pricing | From $290 per confirmed interview | Retainers or fixed packages |
| Paid reviews or bestseller schemes | Never | Some do; avoid them |
| Reporting | Every pitch and reply visible | Often summary metrics |
Fit
Are our book marketing services right for you?
A great fit if…
- Nonfiction: business, leadership, careers, money, psychology, health, tech
- You want long-term readers and authority, not a one-day spike
- You're willing to do interviews and write a few articles
Probably not right if…
- You mainly want Amazon ads or social media management
- Fiction or children's books
- You need a guaranteed bestseller list placement
We'd rather say no than sell a tour that won't work.
FAQ
Frequently asked questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01How much do book marketing services cost?
It varies widely, from a few hundred dollars for a single tactic to several thousand a month for full-service campaigns. Our packages start at $290 per confirmed podcast interview and $1,190 a month for a Launch Tour.
02Do book marketing services work for self-published authors?
They can, if the book is professionally edited and designed and the retailer page is ready. We review that first and tell you if something should be fixed before you spend on promotion.
03Do you run Amazon or Facebook ads?
No. We focus on earned media: podcasts and articles. If ads suit your book, we'll say so and suggest you work with an ads specialist alongside us.
04How soon should I start marketing my book?
Ideally three months before publication for podcasts and articles, and earlier for building your email list and author platform.
Your turn at the mic
Market your book where readers already listen
Book a free call. We'll review your launch plan and tell you where podcasts and articles fit.
Book a free strategy call