Book publicity
A book publicist focused on podcasts
- Pay per confirmed interview
- You approve every show
- No long contracts
The short answer
What does a book publicist do, and how are we different?
A book publicist pitches you and your book to media: newspapers, magazines, radio, TV, podcasts and blogs. Many traditional book publicity campaigns chase a few big outlets that rarely say yes to a new author.
We focus on the channel where nonfiction authors have the best odds and the longest-lasting results: podcasts, backed by written guest articles. You get the same core publicist work (positioning, media kit, pitching, scheduling) with transparent, per-result pricing.
“Publicity that keeps working after launch week.
What we do
What you get from our book publicity service
Positioning and angles
We turn your book into three to five story angles that hosts and editors can use.
Media kit and one-sheet
A designed author one-sheet and press bio, written to be read aloud.
Podcast interviews
Personal pitches to shows that match your readers, scheduled around your launch.
Guest articles
Bylined articles on niche publications (Launch Tour + Print plan).
Full transparency
Every outlet pitched and every reply, in your monthly report.
Pay for results option
Pay Per Interview means you're only billed when a host confirms.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
Inside the interview
This is what you're booking
Unhurried, on-topic conversations with hosts whose listeners already care about your subject.
Host
Traditional book publicist vs podcast-first publicity
| Author Talking | Traditional book publicist | |
|---|---|---|
| Main targets | Podcasts and niche publications | Print, broadcast, top-tier media |
| Typical pricing | From $290 per confirmed interview | Monthly retainers, often multi-month |
| Results you can count | Confirmed interviews and articles | Varies; big outlets are hard to guarantee |
| Shelf life of coverage | Episodes stay searchable for years | News coverage fades quickly |
Fit
When to hire a book publicist like us
A great fit if…
- Nonfiction with expertise you can explain in conversation
- You want measurable results, not vague 'exposure'
- You're comfortable doing interviews
Probably not right if…
- You need national TV or major newspaper reviews specifically
- Fiction or poetry
- Launch is less than four weeks away with nothing in place
We'd rather say no than sell a tour that won't work.
FAQ
Book publicist questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01How much does a book publicist cost?
Book publicists commonly charge monthly retainers for campaigns lasting several months, which adds up to thousands of dollars. Our podcast-first publicity starts at $290 per confirmed interview. See our guide on book publicist costs for typical ranges.
02Can a book publicist guarantee media coverage?
No honest publicist can guarantee that an outlet will cover you. Be wary of anyone who does. We commit to the work and offer a pay-per-confirmed-interview option instead.
03Should I hire a publicist if my publisher has one?
Often yes, if you coordinate. In-house publicists juggle many titles at once. We can focus on podcasts while your publisher handles reviews and traditional media.
Your turn at the mic
Get publicity that keeps working
Tell us about your book. We'll tell you which shows and publications are realistic, before you commit.
Book a free strategy call