For publishers and PR agencies
Podcast publicity for your whole list
- Pay per confirmed interview
- You approve every show
- No long contracts
The short answer
How does podcast publicity work for a publisher?
You send us the titles and publication dates. We position each author, build a show list you approve, and run the pitching and scheduling so episodes air around each launch.
We can work under our name or as an extension of your team, and we coordinate with your publicity calendar so podcasts complement reviews, print and events rather than competing with them.
40
Researched
26
Pitched
7
Confirmed
3
Aired
Leadership show · weekly
Audience: HR & people leaders
Founder interview show
Audience: Seed–Series A founders
Management podcast
Audience: First-time managers
Careers & work show
Audience: Mid-career professionals
“Your list, on the shows its readers hear.
What we do
What publishers and agencies get
Capacity across your list
Run podcast campaigns for several titles a season without hiring.
Launch-calendar planning
Campaigns staggered to each publication date and coordinated with your other publicity.
White-label option
We can pitch as part of your team, using your templates and email domain.
Title-by-title reporting
Every pitch, reply and booking per author, in one shared report.
Author prep
Prep briefs for each interview, so first-time authors represent the book well.
Brand-safe shows
We vet shows for fit and tone, and never pitch pay-to-play podcasts.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
How it works
Working with us across a season
- 01
Share the list
Titles, publication dates and the authors who want podcast exposure.
- 02
Plan the season
We propose campaign windows and the shows each title should target.
- 03
Pitch and book
Personal pitches and scheduling, coordinated with your publicists.
- 04
Report
A monthly report per title, plus a season summary.
Inside the interview
This is what you're booking
Unhurried, on-topic conversations with hosts whose listeners already care about your subject.
Host
FAQ
Frequently asked questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01Do you offer volume pricing for publishers?
Yes. Season and multi-title campaigns are priced per project. Book a call with your list and dates and we'll send a proposal.
02Can you work under our brand?
Yes. White-label pitching from your domain is available, with the same reporting and prep.
03Which categories do you cover?
Nonfiction: business, leadership, careers, money, psychology, health, science and technology. We don't currently run fiction campaigns.
Your turn at the mic
Add podcast publicity to your next season
Send us your list and publication dates. We'll come back with a season plan.
Book a free strategy call