For self-published authors
Self-published book marketing, without the scams
- Pay per confirmed interview
- You approve every show
- No long contracts
The short answer
What works in self-published book marketing for nonfiction?
Without a publisher's sales team, a self-published author has to create demand directly. For nonfiction, the most reliable way is to be heard explaining your idea where your readers already pay attention.
Podcasts are well suited to indie authors: hosts care about the idea and the guest, not the imprint on the spine. With Pay Per Interview, you only pay when a host confirms, which keeps your marketing budget under control.
“Indie book. Real listeners.
What we do
Built for indie budgets and indie realities
Pay per confirmed interview
No retainer required. $290 setup, then $290 for each interview a host confirms.
Readiness check first
We review cover, description and reviews before pitching, and tell you honestly if something needs fixing.
Retailer page review
Description, categories and author page checked so listeners who look you up can buy.
Niche shows that convert
Smaller, on-topic podcasts often welcome indie authors and send engaged readers.
Interview coaching
Prep briefs that help first-time guests sound confident and natural.
No dodgy tactics
No paid reviews, no pay-to-play shows, no fake bestseller schemes. Ever.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
Inside the interview
This is what you're booking
Unhurried, on-topic conversations with hosts whose listeners already care about your subject.
Host
Fit
Are you ready for podcast promotion?
A great fit if…
- Professionally edited and designed nonfiction
- A clear idea you can explain in two minutes
- A retailer page with a strong description and some reviews
Probably not right if…
- The book isn't out and has no publication date
- Fiction, poetry or children's books
- You're hoping one interview will make it a bestseller
We'd rather say no than sell a tour that won't work.
FAQ
Frequently asked questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01Do podcasts interview self-published authors?
Yes. Many hosts care far more about the idea and how well you explain it than who published the book. Niche, topic-focused shows are often the most open.
02How much should a self-published author spend on marketing?
Only what you can afford to lose while you test what works. Start small, measure sales and sign-ups, and scale what works. Pay Per Interview lets you test podcasts one booking at a time.
03Do you help with Amazon ads or KDP?
No. We focus on podcasts and articles. We do review your retailer page so the readers we send can find and buy the book.
Your turn at the mic
Test podcasts one interview at a time
Book a free call. If your book isn't ready for promotion yet, we'll tell you what to fix first.
Book a free strategy call