Book launch marketing
Book launch marketing, planned to the week
- Pay per confirmed interview
- You approve every show
- No long contracts
The short answer
What does a good book launch marketing plan look like?
A good book launch marketing plan works back from the publication date. Media that takes time (podcasts, magazine features, guest articles) is pitched months ahead; launch-week activity is lined up so it lands together; and there's a plan for the six weeks after, when most launches go quiet.
We run that plan with you. You get a dated timeline, a podcast tour that fills pre-order and launch weeks, and written coverage that keeps sending readers long after launch.
40
Researched
26
Pitched
7
Confirmed
3
Aired
Leadership show · weekly
Audience: HR & people leaders
Founder interview show
Audience: Seed–Series A founders
Management podcast
Audience: First-time managers
Careers & work show
Audience: Mid-career professionals
“Launch week, heard by the right people.
What we do
Our book launch services
Dated launch timeline
Every task from 12 weeks out to 6 weeks after, with owners and deadlines.
Podcast interviews
A podcast book tour timed so episodes air in your pre-order and launch windows.
Guest articles
Bylined pieces on niche publications to extend reach into search.
Pre-order push
Interview calls to action and links set up to point at pre-orders.
Launch team guidance
How to recruit and brief early readers, within retailer review rules.
Retailer readiness check
We review your book page, description and categories before we send anyone there.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
How it works
Book launch marketing in four phases
- 01
12–10 weeks out
Positioning, one-sheet, show and publication research, launch plan.
- 02
10–2 weeks out
Pitching, recording interviews, writing guest articles, pre-order push.
- 03
Launch weeks
Episodes and articles go live together; we collect and share every link.
- 04
6 weeks after
Evergreen shows and later episodes keep the book in front of new readers.
Inside the interview
This is what you're booking
Unhurried, on-topic conversations with hosts whose listeners already care about your subject.
Host
FAQ
Frequently asked questions
Still deciding?
A free 20-minute call. We'll tell you honestly whether podcasts fit your book.
Book a call01When should book launch marketing start?
About three months before publication for media like podcasts, and earlier for your email list and platform. If you're closer than that, we compress the plan and accept that some episodes will air after launch.
02Can you help if my book has already launched?
Yes. We build a 'second launch' around your next moment: a paperback, a new edition, a speaking season or a related news hook.
03Do you organise launch events?
No, we focus on media. We'll fit your events into the plan and can suggest virtual launch ideas that pair well with podcast interviews.
Your turn at the mic
Plan a launch that lasts longer than a week
Share your publication date and we'll sketch the launch timeline with you on a free call.
Book a free strategy call