About us
We help good books find their listeners
Why we exist
Most nonfiction books don't fail because the ideas are weak. They fail because the people who need those ideas never hear about them. We fix that by putting authors where readers are already listening.
Why podcasts?
Launch week comes and goes, a few posts go out, and the book quietly disappears. Podcasts are the best place we know to fix that. Listeners choose the topic, give a guest forty uninterrupted minutes, and come back every week. When an author explains their idea well on the right show, readers follow.
Making a show teaches us what hosts want from a guest, and booking tours shows us which authors have something worth an episode. The two sides help each other, but they are kept separate: nobody pays to appear on our podcast.
What we do
Two sides, kept separate
How we work
Three rules we don't bend.
Fit over fame
We pitch shows whose listeners match your reader. A focused audience of 3,000 often sells more books than a general one of 300,000.
Show the work
Every pitch, reply and booking is in your report, including the shows that said no. You never have to wonder what you're paying for.
Editorial is editorial
Our own podcast is never for sale. Clients and non-clients apply the same way and are judged on the same standard.
40
shows researched for a typical tour
12 wks
before launch we start pitching
6 wks
after launch we keep going
1
prep brief before every recording
“Good conversations sell good books.
Your turn at the mic
Have a book coming out?
Tell us about it. Whether you want a full tour or just a guest spot on our show, we'd like to hear the idea.
Book a free strategy call