Attractive, customized, and high-quality shopping bags have become a necessity for any retail business. Your shopping bags can become the face of your business to everyone who sees them. A simple personal touch to your shopping bags can make a huge difference in the perception of your brand. This post is a complete guide if you plan to order custom shopping bags from a wholesale supplier.
Know Your Target
The first step is setting your target, which is essential for choosing the right materials, print design, and finish. If you want to promote your brand, you must have fancy packaging. So, to start with, think about the functions you would like the paper bags to perform for you. The primary functions are carrying and marketing. The bags will help customers carry items easily and conveniently.
When you order custom shopping bags, keep in mind that customized bags are also a great marketing tool to increase brand recognition. If you only want them to carry the products easily, you must focus on strength and durability. But suppose you need high-impact paper bags to promote your brand and leave a deep impression on your customers. In that case, you must consider certain factors like paper material, handicraft details, print design, rope handles, and the finish.
Create the Print Design
Before you hire a designer, find out if the supplier can create a die-line for you. And you can then let the designer put the print design on the template. When the designer is creating a template for you, ensure that you specify the length, height, and width of the bag correctly. A slight mistake in size specification can lead to a waste of time for both.
When it comes to print design, remember there is a difference between graphic and print design. Long-run printing can cost you thousands of dollars. Also, a beautiful image design created with RGB mode can have a good display on the computer but may look below average when printed on paper. Professional designers can help you as they know how to select safe colors to create appealing designs. They can also help you reduce costs using solid colors instead of process colors.
Choose the Proper Paper Material
Quality, performance, and dependability are important when choosing the paper bag material. Whether you choose a plain brown Kraft food bag or an exquisite shopping bag with a spot UV varnished logo, the proper material is important for marketing and visual effect. There are three types of paper materials used for shopping bags: solid bleached sulfate coated on one side, unbleached kraft paper, and specialty paper.
The first one is widely used for cosmetic and beauty products, clothing packaging bags, and gift and jewelry bags. The unbleached Kraft paper is mostly used for frozen food packaging, heavy-duty packaging and carrying, and beverage carrying. Specialty paper includes a matte black color that looks gorgeous with its luxurious quality feel.
Paper Thickness and Grammage
The most prestigious bags are made of thick paper. The grammar and thickness play a huge role in the bag’s endurance.
Bag Handles
Bag handles have a significant impact on the bag’s performance, both functionally and aesthetically. A paper bag with a good handle can be used for months due to its endurance. There are many types of handles you can choose from, from rope handles to grosgrain ribbons. Nylon, cotton, and paper are the three types of materials commonly used for paper bag handles. Nylon offers the best durability and endurance, while cotton handles provide a wonderful touch in hand. Paper handles can make the bag a great piece of artwork. Cotton handles are the cheapest of all, while nylon costs more than paper.
Printing Options for Paper Bags
- Digital printing: this is perfect for a limited quantity of bags. You can get two-sided full-color prints on white and brown kraft paper bags.
- Hot stamping: this could be an ideal method when you want a high-end look for a minimum of 400-500 bags. This technique can offer your two-sided foil imprints in metallic, matte, satin, and iridescent. Hot stamping also does not affect the recyclability of the bag.
- Ink printing: this is the most economical method, but you need to order at least 400-500 bags for this. It includes 2-sided and 2-color printing on paper bags.
Proper Finish
The right print finish can add a luxurious feel to your paper bags. You can go for lamination to make them waterproof and more durable. Glossy laminated paper bags look clear, shiny, and eye-catching, while matte lamination gives them a smooth and soft texture that looks elegant and luxurious. You can use hot foil stamping, spot UV, or embossing and debossing techniques to print an upscale paper bag. Each print finish can have a splendid effect on the paper bag when used in the right context.
To Sum Up
The right suppliers will offer you professional paper packaging products. The right customization options can give you the best packaging solutions that will provide an upscale and luxurious feel to your products.