Businesses have adopted conversational AI as a key component of their digital transformation strategy. Furthermore, With improvements in conversational AI, whatsapp bot have fully tapped into WhatsApp’s value. WhatsApp has developed into a full-stack communication channel during the last eight years, outperforming SMS, calls, and emails in terms of effectiveness. WhatsApp’s strength rests in its capacity to find many solutions to problems for organizations of all sizes and in a variety of sectors.
In this post, we will understand the nitty-gritty of the Whatsapp chatbot likewise, its feature, applications,
WhatsApp Business App features include:
• Appear as a professional profile:-
Give your company a recognizable “face” and “identity.” Get a “verified badge” next to your company name when WhatsApp confirms. When clients are interacting with your brand on WhatsApp, this inspires confidence in their thoughts.
• Quick Replies:-
To save time and rapidly answer frequent inquiries, reuse regularly sent messages.
• Automated Responses:-
Use this functionality to automate customer interactions. You may program an “away” message or a welcome message for when you are unavailable to answer the phone, for instance.
• Label Contacts:-
Your customer contacts may be labeled and categorized. You may designate contacts as “New Customer” or “Pending Payment,” for instance. You may group clients into several categories and start a personalized communication process.
• Catalogues:-
List the products and services that can be purchased. Reduce dropoffs by avoiding providing extensive item descriptions and referring customers to your website.
Use of WhatsApp for Business:
Some of the top companies in the world depend on the following WhatsApp Business capabilities and use cases to provide top-notch omnichannel experiences:
Send Alerts & Notifications:-
Use WhatsApp Business to warn or notify your clients of urgent information, including a change in the schedule,a system outage, or a shipment notice.
In-App Booking & Scheduling:-
Create your own WhatsApp Chatbot to allow clients to effortlessly schedule appointments with your business.
Send appointment reminders:-
Send appointment reminders to your clients to help them remember their appointments and prevent rescheduling stress.
Streamline customer service:-
Support staff may interact with clients in real-time to address issues and address tickets.
Simplify User Verification:-
WhatsApp enables you to send multi-factor authentication messages with improved security and encryption, like one-time passwords.
Sending out client surveys:-
Obtain insightful input to improve product development and customer service initiatives.
WhatsApp Business Platform: What is it?
In order to address the shortcomings of the Business App and provide a solution for medium-sized and big businesses, WhatsApp provides WhatsApp Business API.
In fact, Medium-sized and large-sized companies who desire access to the WhatsApp Business API are urged to collaborate with WhatsApp Business Solution Providers and utilize their platform to fully use the API.
• Reach:-
More than 550 million Indians use WhatsApp!
• Efficiency:-
Replying to questions via text is significantly simpler than via phone or email.
• Economical:-
Save your money for call centers or CRM programs.
• Automation:-
You may save even more time by using WhatsApp templates and rapid answers.
Comparison of WhatsApp Business API vs WhatsApp Business:
Therefore, As opposed to the WhatsApp Business app, third-party products can be seamlessly integrated with WhatsApp Business API right out of the box.
- Compared to the WhatsApp Business app, the WhatsApp Business API is better capable of supporting enterprises that receive high quantities of communications.
- In contrast to the app, which can only be used on a single device per account, WhatsApp Business API offers an infinite number of users and devices.
- The WhatsApp Business app offers just a small amount of automation, whereas an API allows for much more.
- The WhatsApp Business Platform gives you access to additional user data, such as past purchases and discussions, and it offers a highly creative approach to contact management.
A chatbot is what?
When a consumer and a company communicate via an app or website, a chatbot is a conversation system that attempts to resemble natural language. Text or voice-based communication can be used to respond to user inquiries without the requirement for human interaction.
Chatbots are created to respond to particular user input and address frequent queries. Some chatbots are still extremely primitive and provide few (but helpful) answers to straightforward user inquiries. Others are even more advanced and use machine learning and artificial intelligence to simulate human speech.
They can be programmed to respond to questions and frequently asked questions, carry out surveys, confirm appointments, or help a consumer find a solution.
Why Pick a Chatbot for WhatsApp?
With more than 2 billion users globally as of the most current count, WhatsApp has gained enormous popularity in recent years. Every two years, it gains another half a billion members on average. Currently, WhatsApp is thought to handle more than 750,000 messages every second.
Popularity:-
It’s interesting to note that data demonstrates WhatsApp’s popularity among users of all ages, from 15 to over 50, with a startlingly similar adoption rate. Because of this, WhatsApp is an alternative that practically every organization may consider.
It makes sense to employ WhatsApp in your business given that the majority of your clients use the messaging service. We are frequently advised to “go where the people are.” And more than 5 million firms have already carried out this precise action.
A complete Experience:-
By automating commonly asked questions, the WhatsApp chatbot can handle a lot of consumer requests. The WhatsApp chatbot may also be used to engage your consumers with timely and pertinent alerts. Last but not least, you may use the WhatsApp chatbot to provide your consumers with a complete shopping experience.
It makes perfect sense for marketers to integrate WhatsApp into their communication strategy given the synergy between Conversational AI’s capabilities and the strength of the WhatsApp Business API!
Steps for Using WhatsApp Chatbots:
With its chatbot technology, WhatsApp has made it simple to get started. They have also included a number of controls and safeguards that organisations must follow. WhatsApp periodically inspects businesses to guarantee compliance.
Requesting WhatsApp Business API. :-
The initial step is to either join up with a Business Solution Provider for integration or apply for the WhatsApp Business API yourself. Both entail entering your company information.
WhatsApp advises collaborating with a business solution provider like CM.com, though. When you do this, your WhatsApp Business Platform request is more likely to be approved, and the waiting period for approval is much shorter.
According to WhatsApp support, you will need the following:-
- A line of credit for your WhatsApp business account
- A Facebook Business Manager account
- A verified business
During account setup, you enter your phone number and the display name of your company, which are then forwarded for inspection and approval. Afterward, you receive your certificate, enabling you to proceed with the setup. The self-help guide covers the installation and setup of your account, while the technical specifics are beyond the scope of this page.
You may begin utilizing the WhatsApp Business Platform and begin the fascinating process of creating your chatbot after your application has been evaluated and accepted.
Final Thoughts:
In conclusion, WhatsApp chatbot have become an integral part of businesses’ digital transformation strategy. With advancements in conversational AI, these chatbots have fully harnessed the value of WhatsApp as a communication channel.
The fastest-growing platform Co-RoverAi provides WhatsApp Business App features like professional profiles, quick replies, automated responses, and catalogs to enhance customer experiences. You may Contact them to boost your business’s online visibility and enhanced growth.
