Say your company has reserved a booth at an upcoming job fair. You already have the brochures printed out and on hand. You also have enough company schwag to last several days.
The last big decision you have to make? The size of your booth.
Here are your primary options when it comes to the size of trade show display rentals:
Understand Your Space Requirements
Do you need a private meeting room, VIP area or product display shelves? What about an interactive zone? Start by assessing your specific space requirements. And consider the nature of your products or services, the need for demonstration areas, and the desired flow of attendees.
Option 1: Opt for a 10×10 Display for Simplicity and Affordability
A 10×10 display is an excellent choice for businesses starting with trade shows or those with budget constraints. Despite its compact size, a well-designed 10×10 booth can still make a significant impact. These booths are easy to set up, portable, and provide ample space for branding, product displays, and engaging with attendees.
Option 2: Consider the Versatility of a 10×20 Display
A 10×20 display offers increased flexibility compared to its smaller counterpart. Double the floor space allows you to incorporate various design elements and create distinct areas within your booth. Utilize one section for product demonstrations or interactive experiences while dedicating the other to engaging with visitors or hosting meetings. This size strikes a balance between cost-effectiveness and enhanced presentation possibilities.
Option 3: Upgrade to the 20×20 Display
This size allows for more creativity in booth design, providing room for impactful graphics, multimedia displays, and immersive experiences. With a larger footprint, you can create distinct sections for product showcases, meeting areas, and engaging activities. Booths this size are commanding on the trade show floor, attracting attention and leaving a lasting impression.
Option 4: The Power of the 20×30 Display
This size allows for immersive environments, multimedia displays, lounges, and interactive stations. This is a great size for a VIP section. Booths this size offer plenty of room for large-scale product presentations and meetings while ensuring your brand stands out among competitors.
Option 5: Go Bigger!
Larger display options are available if you have abundant space or want to create an extraordinary experience. These sizes offer the opportunity for grandeur and customization. With ample room, you can incorporate multiple interactive zones and unique architectural elements and even build multi-level structures to captivate attendees. Larger displays are ideal for established brands or those looking to significantly impact their industry.
Consider Rental Furniture and Accessories
From seating arrangements to product display fixtures, rental options provide flexibility, cost savings, and ease of customization. Renting furniture and accessories allows you to create a cohesive and professional-looking booth without the need for significant investments in permanent assets.
What Size Should You Go With?
Maybe you’re new to trade shows and run a small mom-and-pop. Should you go with the smaller, 10×10 display? Or should you ratchet it up a notch and go with a larger size? Or maybe you’re a relatively big, established brand – how big is too big when it comes to your displays? Connect with a trade show display company today before planning your next exhibition entry.
