The company book is an essential document to establish the notoriety of your company and trigger adherence to its values.
As an entrepreneur, you have surely had to face many challenges, fight against thick and thin to build your business. So, SEO writing services for your business story can be an effective way to affix your company’s will, effort, and value.
Just like your website, your accounts on social networks or your white paper, the business book is used to promote your brand. This communication tool defines the basics of your company’s appearance and presentation. It is an ideal document for carrying out an effective external and internal communication action .
Company book: késako?
A corporate book or brand book is a document that describes your corporate brand identity.
It evokes the culture of your company and highlights the milestones in its history, your vision, your values, your cultures, your past and future strategies. The book aims to make its targets adhere to the values of your company and to develop your brand image.
👉 The company book is above all a media, a company story, intended to improve the image of the brand .
Its designer uses rational and emotional arguments as well as creative illustrations and even photos to seduce the reader and to help him appropriate the ideas transmitted.
It thus differs from the SEO writing services for the white paper which is mainly used to communicate effectively on your know-how and your expertise. It also differs from the company newspaper, the purpose of which is to create a link and promote good communication between your teams.
What’s the point ?
The purpose of the business book is to initiate a process of adherence to the identity, vision, and values of your business.
It ensures that all your employees buy into your corporate culture and derive some motivation from it. It ensures that your staff – especially the marketing agent – adhere to your company’s principles, values and rules and use the right language to communicate with your audience. But not only.
This tactfully written document also serves to align your company, its strategy and its resources with its market. The goal ? Arouse the passion of your consumers and get them to adhere to the values of your company .
When written well, the corporate story gives a very comprehensive and personalized presentation of your brand to your target audience. It demonstrates its experience, reputation or authenticity.
Who is it for?
The business book is aimed at a very broad target audience.
Depending on the subject covered and the scope, the document can be addressed to staff, suppliers, prescribers, opinion leaders, markets, customers, prospects and an unacquired audience. This is why it is essential to define the objectives and the target of the future work in advance.
Businesses with diverse targets may even need multiple books for different customer segments.
What does the company book contain?
A business book traces the history of your brand to reveal it in a new light and create ideal links with your audiences.
It tackles a misunderstood narrative of your firm and turns readers into brand ambassadors. You can write a book that details your company’s history, strategies, and market characteristics. But you can also write a storytelling around the values and challenges of your brand.
To produce a business book, it is therefore necessary the collaboration between the business manager, a manager and an expert in the realization of this type of work. It could be :
- of an experienced professional copywriter,
- of a journalist,
- or a prestigious author.
We find there:
- the portrait of the founders, that is to say the men and women who contributed to building the company,
- the history of the beginnings of the sign and its evolution over time (your motivations for the creation of your company and how you got there),
- your entrepreneurial experience (the challenges of the business and how it overcame them),
- the culture, values and vision around the brand and products,
- any anecdotes.
How does he present himself?
The company book can take several forms depending on the context in which it is produced (anniversary, merger, move, etc.). Similarly, the format depends on the objectives of the company and its readership (bestseller, pocket format, beautiful illustrated book, etc.).
Depending on the adaptation and variations, this tool can be:
- a guide to trades,
- a limited edition book,
- A comic,
- a book with illustrations,
- or even a manifesto, a testimony or even an interview book.
In all cases, it is a practical transmission medium to animate event operations, seminars, public relations conventions or congresses.
How to write a business book?
The creation of a business book requires a chronological and coherent approach.
You must not only adopt a process of documentation and introspection but also build a company or brand storytelling plan . Here are the main steps:
Specifications
As underlined above, it is essential to define the context of achievement, the objectives and the budget allocated to the design of the company book. This is the first step and the most determining element in the creation of the work.
The collection of information
Depending on the theme chosen, the publisher carries out an internal search for information through old documents and interviews with management, employees (both active and former), partners and customers.
Writing
At this stage, the SEO writing services expert analyzes the information collected to write the document. It sometimes takes several proofreading’s and corrections before the final validation of the SEO writing services.
Storytelling is one of the most widely used techniques to adapt book content to audience expectations. Good storytelling is necessary to tell the story of your company as you want it to highlight the information that is important to you.
This contributes to the image of the corporate book and its reputation.
Iconography
Here, a graphic designer-videographer is in charge of producing or collecting reports, testimonials and archive videos to illuminate and complete your business story.
Layout and printing
This stage consists in choosing the model and the format of the work; the graphic designers make an adapted layout to match the values of the brand and the level of graphics.
