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Advertisement exchanges and advertisement network are the two main kinds programmatic purchasing companies. Advertisement exchanges operate a lot like stock exchanges, where customers can bid for advertisement room available on different internet sites. An SSP is an item software application that lets authors sell their electronic advertisement inventory via advertisement exchanges and advertisement networks
Email drip campaigns are another way to use automated campaigns. They will send a series of emails to a certain number of people over a set period of time. For example, an apparel brand could set up an automated campaign to send welcome emails and then follow up with a set of emails that showcase different items over the next three weeks.
