Google and other search engines are the main ways that new dental patients find practices in the digital age. For this reason, dentist offices need to use dental SEO strategies to draw in new clients and remain competitive. Dental SEO requires the expertise of a dental SEO company because it might be difficult for the uninitiated to understand. By pushing your website to the top of search engine result pages, a strong SEO strategy maximises conversions and generates qualified leads. But to do this, you must provide your dental SEO company access to the platforms and resources they need to properly monitor and improve your online presence.
Why do dental SEO companies require access to your website and social media platforms?
When your dental SEO company takes over your SEO, they may require specific access levels to your websites and pages on third-party platforms to increase your total search engine visibility. When SEO is combined with an optimised website and a consistent social media approach, it supports other areas of your dental marketing strategy and increases clientele.
Here are the permission levels that an SEO specialist may need for a variety of reasons:
- On-Page Optimisation: For improved organic search visibility, on-page SEO optimisation is crucial. Your digital marketing agency may require access to your website’s admin panel to optimise elements such as headlines, HTML tags, and meta descriptions.
- Refining the SEO Strategy: Access to your website and social media accounts is essential for your dental SEO company to enhance its strategy. They may introduce new keywords or refine existing ones, incorporating them into your website and other platforms to gauge their effectiveness.
- Monitoring KPIs: To track metrics like search rankings, visibility, organic traffic, and bounce rate, your dental SEO company needs access to tools such as Google Search Console, Google Analytics, Webmaster, and Adwords.
Website Admin Access Level Required for Dental SEO Companies
Your website’s admin panel, also known as the CMS, is where you may create and publish new posts, pages, tags, links, and categories. Most dentistry websites are built on the WordPress platform, which offers five user access levels, each with various permissions to make changes to the website. Here is more information about each access level of a WordPress dental website:
- Administrator: Users with administrator-level access possess comprehensive control over the website. They can create and manage content, including posts, pages, and comments, and adjust the site’s structure and interface. Granting this role to website designers or SEO agencies enables them to modify settings, themes, and plugins, with the authority to even delete other users.
- Editor: Editors oversee content creation and management, with the ability to add, edit, delete, and publish posts. They moderate comments and have full control over published content, ensuring quality and relevance.
- Author: Authors have the privilege to write and edit their posts, as well as publish or delete them. However, they lack access to categories, plugins, themes, and site settings.
- Contributor: Contributors can create and edit posts, but not publish them. Their role is restricted to content creation and editing, without the ability to publish any posts, even their own.
- Subscriber: Subscribers can log in to the site and update their user profiles, including password changes. However, they are unable to view unpublished comments or create posts, and they lack access to the admin area.
Third-Party Platforms That a Dental SEO Company Should Access
To effectively optimise dentistry websites and measure SEO KPIs, your SEO company will need access to some of the SEO platforms, such as:
1. Google Analytics (GA)
Dental SEO is all about getting prospective patients to visit your website. Google Analytics allows you to measure a variety of SEO indicators as well as evaluate the success of your onsite content and online marketing activities.
Dentists must have a better understanding of user rights because sharing access to their Google Analytics account involves sensitive company data. There are three access tiers for a GA account:
- Account Level: This top-tier access grants permission to multiple websites (properties) and various views within Google Analytics (GA). Providing this level of access allows entry to all properties and views in the GA account.
- Property Level: Each website is considered a property, with the ability to have multiple views. Granting access at this level provides permission to all views within the specified website or property.
- View Level: A subset of the Property Level, View access permits entry to specific data views within a website property, such as blog analytics.
2. Google Search Console (GSC) Permissions and User Access Levels
The Google Search Console is an indispensable tool for developing effective dental SEO marketing tactics for your website. The GSC enables you to monitor and report on your website’s presence on Google search engine result pages, as well as regulate what content is indexed on the search page.
Any property for the Google Search Console can have any of the following permissions for users:
- Owner: The owner has complete control over Search Console properties, managing users, configuring settings, and accessing all available tools and data types.
- Full User: Users with full access rights can view all data within the Google Search Console (GSC).
- Restricted User: Restricted users have limited access, mainly to view most available data.
- Associate: Associates cannot view the Search Console account or data directly but can be authorised to perform specific actions on the site. Their permissions vary based on the type of association.
You can grant access to your dental SEO agency since Search Console properties allow up to 100 users, including owners, full users, or restricted users.
3. Dentists’ Preferred Social Media Platform Access Levels and Permissions.
Dentists can communicate with their target audience through social media sites such as Facebook, Instagram, Pinterest, and YouTube. You may allow your dental marketing business to access your social media accounts for SEO purposes. Let us consider what permissions and access levels to provide for such platforms.
Facebook grants administrative access to FB page managers. These roles include Facebook Page Admin or Manager, Moderator, Content Creator, Advertiser, and Insights Analyst.
If you have an Instagram business account, give your digital marketing agency the necessary permissions to promote you there. There are 3 levels of permissions available:
- Edit Page Roles: Grant permission for content posting on linked profile pages.
- Add to Business Manager: Manage Instagram roles through Business Manager.
- Add people: Allows access to advertising account without viewing profile details.
YouTube
YouTube offers Manager access to add, remove users, edit channel details, upload, delete videos. Editors can upload, edit, delete draft videos, but not published ones. Limited Editors can only edit, upload, delete draft videos. Viewers can only view channel details without editing capabilities.
For Pinterest Business Accounts, you can add your dental SEO agency to the advertising account, assigning different access levels:
- Admin: Full access similar to the owner.
- Campaign: Creating and managing advertising campaigns.
- Analyst: Viewing all ad account data except business and billing settings.
- Finance: Full billing access.
- Audience: Permission to add or edit audiences and view tags.
- Catalogs: Creating and managing product groups and data.
Conclusion
Dental SEO marketing is a vital component of any comprehensive dental marketing strategy, offering a pathway to increased visibility and patient acquisition for dental practices. By understanding the access levels required for dental SEO companies and partnering with a reputable SEO agency like Head45 Dental, dental practices can unlock the full potential of dental SEO marketing and achieve sustainable growth in today’s competitive landscape.
