Business growth is a gradual journey comprising various milestones, a crucial one of which is user engagement. The more engaged users are with your business, the more they’ll interact with it. However, unlike the yesteryears when businesses used to govern the ways of engaging with their prospects, today, it is users who decide the medium. And over 95 percent of them worldwide prefer engaging through videos!
Video content isn’t new to us. Videos have been a significant aspect of every marketing and business growth strategy. Right from primitive television advertisements to the latest digital video content, video content has been prevalent and remained prominent throughout. Therefore, every business, whether a market leader or a sprouting startup, invests in video content to triumph and outperform its peers.
But in what ways is video content helping businesses win users and drive growth despite fierce competition? Let’s explore it from the lens of an expert video creation company.
6 Ways Video Content Earns Business the Competitive Edge
From enabling more informed decision-making through comprehensive insights to increasing returns on investment, here are six ways video content helps businesses gain the strategic and competitive advantage.
- Better, Easier, and More Interactive Explanation of Offerings
Videos blend visuals, audio, and text. The collaborative impact of these elements, especially visuals, impact the viewer’s mind. Watching a few seconds of video proves much more effective than reading two to three minutes of text.
For instance, a fitness equipment company can make a video to educate users about the right way of using a particular machine. It can help users understand the content better and use the machine accurately. Similarly, providing instructions about making a particular recipe on video proves much more useful for users rather than giving instructions in text format. So, what is the result of producing such videos?
- Improved User Engagement and Conversions
The answer to the above question is enhanced user engagement. It will help build a sense of trust amongst users, as the latter tends to retain 90-95 percent of the message when received through a video, as against text content, the message retention rate of which usually doesn’t exceed 10-12 percent. The more people understand the content, the more they engage. Engaged users are likely to convert and transact with the company. It is a chain of events driven by engaging and immersive video content.
- Enhanced Search Engine Rankings
A significant factor impacting a website’s SEO is the time a user spends on the site. The same principle applies to a business’s social media page as well. Suppose a user visits a particular page, is intrigued by the video content on it, and spends a considerable amount of time watching those videos, the result is potentially better search engine rankings.
Hence, SEO isn’t merely about keywords. The quality of the content and the intrigue it creates for the users also matter. To excel in this space, many businesses take trials of videos to examine which content performs the best and what kind of content is proving to be the most appealing for users. It can help you deliver what resonates with the audience and also what brings results to your table.
- Increased Traffic
Marketing your video across the relevant platforms is as crucial as creating immersive video content. When leveraged appropriately, your video content can reach thousands of people and generate millions of views. It gradually helps increase the visibility of your video content amongst a broader group of target audiences.
Video content constitutes over 80 percent of all the internet traffic. Thus, you cannot afford to miss out on creating video content. No wonder many big brands worldwide are investing resources in producing phenomenal video content.
Of course, no one gets immediate results. It takes time for your video content to build outreach, engagement, and tangible value. But it is about setting your trajectory right. When you do so, no one can stop you from achieving positive and appreciable results.
- Accelerated Sales Process
The quicker your sales process, the more you sell! Despite exceptional offerings, many businesses fail to generate sales. Here, often, it is the slow sales process that one can blame! Many businesses rely heavily on their salespeople to drive and complete the sale. Of course, it is the latter’s duty. But these days, most users do not prefer spending as much time understanding products and offerings from a salesperson. Instead, they prefer watching a video and understanding the proposition quickly.
Accordingly, intelligent businesses invest in videos. They very well understand that effective video content does most of the sales work for them. In a brick-and-mortar setup, the prospects, after watching an impactful video, would arrive at the store prepared to buy the product. So, the salesperson or the prospect wouldn’t have to discuss anything. The video would have already done it. All they would have to do is transact!
- Increased Returns on Investment
Nearly 90 percent of marketers believe that videos generate an excellent return on investment. In many cases, it is proven through experience. Return on investment is the cumulative result of broadened outreach, enhanced trust, increased engagement, significant lead growth, and a higher number of conversions.
Smart business owners, aligned with the thought process and needs of their netizen consumers partner with a professional video creation company to derive value from each stage of their video journey, right from ideation to campaigning.
Make Your Digital Investments More Fruitful with Video Content and Marketing!
Creating video content demands a significant investment of time, effort, and money. While the process could be intimidating, you can seek help from a reliable video production and video promotion company in South Africa to stand out from the crowd. From conceptualization to delivery and marketing, partnering with a video creation company can help you cover every aspect of video content.
Remember, the more you are seen, the more you sell. And in the digital era, videos provide a distinct edge, paving the way for greater visibility. So, if you haven’t already, begin working out your video content and marketing strategy with a video promotion company in South Africa and augment your brand engagement.
FABTARY, a trustworthy and experienced video creation company can help you in your journey towards producing and marketing immersive video content. Write to info@fabtary.com to discover more about FABTARY’s video content offerings.