As one of the most popular social media platforms in the world, Instagram has become a key tool for businesses and individuals alike to share their content and reach a wider audience.
With over one billion active users, it can be challenging to stand out from the crowd and increase your views on Instagram. However, by utilizing hashtags effectively, you can boost your visibility and grow your audience on the platform.
What are Hashtags?
A hashtag is a word or phrase preceded by the “#” symbol that is used to categorize content on social media platforms.
When you add a hashtag to your post, it becomes searchable by other users who are interested in that particular topic.
This means that using hashtags can help you reach a wider audience and increase your views on Instagram.
Using Relevant Hashtags
One of the most important things to keep in mind when using hashtags on Instagram is to use ones that are relevant to your post’s most popular social media platforms.
You don’t want to use a hashtag just because it’s popular if it has nothing to do with your content.
For example, if you’re posting a photo of your new workout routine, you wouldn’t want to use a hashtag like #foodie because it’s popular, but it has nothing to do with your content.
Instead, you should use hashtags that are relevant to your post and your audience. You can do this by researching popular hashtags in your niche or industry and using ones that are related to your content.
This will help ensure that your post is seen by people who are interested in what you have to say and increase your views on Instagram.
Using Niche Hashtags
In addition to using relevant hashtags, you can also use niche hashtags to reach a more targeted audience. Niche hashtags are hashtags that are specific to your industry or niche.
For example, if you’re a fitness influencer, you could use hashtags like #fitfam or #fitlife to reach people who are interested in fitness.
Using niche hashtags can help you reach a more targeted audience and increase your chances of getting likes, comments, and followers.
This is because people who are interested in your niche are more likely to engage with your content if they see it in their feed.
Using Branded Hashtags
Another way to use hashtags to increase your views on Instagram is to create branded hashtags. Branded hashtags are hashtags that are unique to your brand or business. For example, Nike uses the hashtag #justdoit on their posts.
Creating a branded hashtag can help you build your brand identity on Instagram and make it easier for people to find your content.
You can encourage your followers to use your branded hashtag when they post about your brand. Which can help increase your visibility on the platform.
Using Hashtags in Stories
In addition to using hashtags in your posts, you can also use them in your Instagram Stories. When you add a hashtag to your Story. It becomes searchable by other users who are interested in that particular topic.
Using hashtags in your Stories can help you reach a wider audience and increase your views on Instagram. You can also use the “hashtag sticker” feature to add a clickable hashtag to your Story. Which can encourage people to explore more of your content.
Using Hashtags in Your Bio
Finally, you can also use hashtags in your Instagram bio to increase your views on the platform. When you add a hashtag to your bio. It becomes clickable and can lead people to other content related to that hashtag.
Using hashtags in your bio can help you increase your visibility on Instagram and attract more followers. You can also use this space to promote your branded hashtag or showcase your niche hashtags.