Everyone is familiar with typing a letter, a word, or a number into the Google search box only to see it populate a lengthy list of suggestions relevant to it. This is the Google autocomplete feature, which makes it quicker to complete searches that a user begins typing. The feature is quite significant not only for the average individual but also for SEO Services professionals and marketers.
This functionality, if looked at closely, allows the experts of SEO services to explore the user intent, and find high volume keywords and trending terms and phrases. Businesses can use it to boost their search engine visibility.
In this post, you’ll find out more about the autocomplete functionality and ways to leverage it.
Overview of the Google Autocomplete or Search Predictions
Google knows that it is very cumbersome for mobile device users to type out the entire search query. Therefore, its autocomplete suggestions make their work easier.
Did you know that according to the search engine, autocomplete predictions minimize typing by approximately 25%!
In fact, the search giant also goes on to say that it saves 200+ years of typing time every day of users!
The noteworthy point is that one should view them as predictions and not suggestions by Google. The underlying aim of autocomplete is to enable people to finish a search they are planning.
Sources of Autocomplete Predictions on Google
A common question that professional SEO services often get asked is about the ways autocomplete predictions are determined. Well, Google looks at the real searches individuals perform. They then show trending searches relevant to the characters that the searcher has entered. Autocomplete predictions have the following sources:
- The geographic region of the search.
- The search’s language.
- All the past searches that were done by users.
- A general interest in a query.
How SEO Services Use Google Autocomplete?
This feature assists business owners and marketers in finding keywords, and content ideas, exploring competitors, and managing reputation. This is why Google autocomplete is one of the best tools for optimizing the SEO efforts of a website.
Here are the top techniques to use the predictions and enhance your website’s visibility.
Keyword research
You can begin searching for your target keywords by using Google autocomplete. Combined with Google Keyword Planner, it will give you a broad overview of suitable keywords.
Marketers usually note down the results from the autocomplete predictions and analyze their volume and competition. Besides, the functionality will also help you discover long-tail keywords for your service. This, in turn, gives opportunities to create different types of content.
Understand user intent
To capture organic traffic, understanding user intent is imperative. The professionals of SEO services look at the most searched-for queries that come up as predictions under the targeted keywords. They then understand their user’s intent.
However, doing so is time-consuming, as you need to go to different websites and analyze results based on specific autocomplete suggestions. SEO professionals are able to understand the different stages of intent and the amount of content required for each stage.
Ultimately, it helps in developing a holistic search strategy.
Manage online reputation of a business
Autocomplete also helps in managing the reputation of a business online. When users type your brand name on the search engine, they start seeing autocomplete predictions related to it. If even one of these predictions is negative, it damages the business’s reputation.
Professional SEO services manage the reputation of the businesses they are working with by offsetting negative autocomplete predictions. They ensure that all content for the brand on every channel matches its voice.
Create a responsive website
Let’s say you are an E-commerce store. Through autocomplete, you can find the most popular categories people are searching for. You can then make the landing pages for those categories more responsive and user-friendly.
Besides, it is also possible to find the most popular brands for the items you are selling. Optimize those brand pages on your website to make them pull more visitors.
Final Words
Google autocomplete is a robust feature that marketers and SEO services use to enhance website rankings. By now, you must have a good idea about the ways it helps. Use it to your advantage or connect with an SEO service to reap its benefits.