JATO Dynamics, sebuah firma penyelidikan jualan global, melaporkan bahawa lima model Toyota berjaya menjadi 10 kereta terlaris pada tahun 2022. Toyota RAV4 merupakan kereta paling laris di seluruh dunia, dengan lebih sejuta jualan, diikuti sedan Toyota Corolla, Toyota Camry, Toyota Hilux, dan Toyota Corolla Cross, semuanya berada dalam senarai 10 teratas.
Walaupun laporan itu tidak memberikan butiran mengenai varian kenderaan mana yang paling banyak dijual namun data jualan memberikan gambaran umum mengenai prestasi pasaran Toyota.
Data penyelidikan juga mengesahkan bahawa Toyota adalah pengeluar kereta terbesar di seluruh dunia, dengan 13 daripada setiap 100 kereta yang dijual pada tahun 2022 adalah Toyota.
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Prestasi jualan Toyota adalah luar biasa, memandangkan penurunan 2% global dalam pendaftaran kereta baharu daripada 80.7 juta pada 2021 kepada 79.4 juta kenderaan baharu yang didaftarkan di seluruh dunia pada 2022. Prestasi cemerlang Toyota di pasaran China, yang kini merupakan pasaran terbesarnya, menyumbang kepada peningkatan 0.3% dalam jualan globalnya.
Walaupun jualan Toyota RAV4 sangat memberangsangkan di peringkat global, jualannya di Malaysia jauh panggang daripada api. Faktor-faktor yang mungkin menyumbang kepada ini boleh termasuk persaingan pasaran tempatan, pilihan pengguna, dan strategi harga.
Strategi harga yang digunakan oleh UMW Toyota mungkin memainkan peranan dalam prestasi jualan Toyota RAV4 yang lemah di Malaysia. Titik harga Toyota RAV4 mungkin dianggap terlalu tinggi (RM 223,880 CBU Jepun) untuk pasaran tempatan, menghalang bakal pembeli daripada melakukan pembelian.
Sekitar 2 tahun selepas dilancarkan ke pasaran kita, Toyota RAV4 nampaknya digugurkan dari laman rasmi Toyota Malaysia pada tahun 2021 manakala varian 2.0L yang lebih rendah sudah digugurkan seawal 2020. SUV itu masih tidak disenaraikan di laman web Toyota sehingga hari ini.
Baca: Toyota RAV4 2021 digugurkan dari laman rasmi Toyota Malaysia, model facelift bakal tiba?
Source: Toyota RAV4 – model kereta terlaris di dunia untuk 2022 walaupun kurang dapat sambutan di Malaysia!
