Tips to rank your Business Website in Dubai
The first basic step to ranking on Google is to perform keyword research. A keyword is a term used by the user to search on a search engine.
By the way, do you know how users find your company? Mainly for online businesses it is through search engines, such as Google.ae
As you can see, knowing how to rank on Google.ae is essential for anyone who wants to gain visibility for their metal staircase company in the digital market.
Paid ads are also a great way to get immediate exposure on search engines, but you need to work on building your organic rankings.
After all, you increase your visibility by having a strong presence in both paid and organic search results.
You should know that the most used search engine in the world is Google, so your SEO strategies should be focused on this engine.
In this article we will better understand what ranking on Google.ae is, how Google.ae ranks websites and useful tips for you to achieve this goal.
What is ranking on Google?
When your website appears organically in the results of a search carried out through a search engine, it is ranking.
When a user searches on Google, they are met with a page of results, known as SERP (Search Engine Results Page).
So more directly, we can say that ranking on Google means appearing with a URL of your fiber-to-concrete website in the SERP.
According to a study carried out by Internet Marketing Ninjas, the first position on the SERP receives 21% of clicks, the second receives 10% and the third 7%.
As you can see, the difference in the amount of traffic that the first position receives compared to the other positions is quite large. Click Here for SEO Services in Dubai
Therefore, your company’s objective should be not only to rank on Google, but also to fight for the top positions.
Keyword study:
Keywords are fundamental to an effective strategy on how to rank on Google Dubai. These are the search terms used by users when they access a search engine to find what they are looking for.
To start creating content for your website, you must first do some keyword research. With it, you can better understand what your audience is looking for and can create content that meets these demands. To create content for a page:
- Identify 4 or 5 keywords;
- Incorporate these terms into your content;
- Think about the logic, coherence and cohesion of the text;
- Insert them into other page elements such as titles and subtitles.
- See how using keywords like “expansive mortar” can attract people to your solutions.
URL Optimization for UAE:
The way you structure the URLs of your website pages has a significant impact on your Google ranking. Be careful with a confusing URL, with many mixed characters, which do not help Google Dubai understand what that content has.
Content quality for UAE:
Unless your content is completely evergreen, most content ends up losing its value over time. The tips you wrote in 2015 certainly no longer serve your audience, as Google search trends change over time.
This way, the terms your audience uses to find your content have possibly changed since then. Google Dubai values content updating, as well as accuracy and relevance when ranking pages.
If your website is older, there is a good chance that there is a lot of old, low-performing content there.
Take your articles on automatic generators that used to perform well and update them for keywords that are currently relevant.
Some articles may need to be completely rewritten, while others may just need updated data to bring them back to the top pages of results.
Final Considerations:
After understanding what it is and how to rank on Google Dubai, you may conclude that you almost always need the help of a specialized professional to help you on this journey.
This can certainly be very good for your website’s ranking, but there are several practices that you can apply yourself to start optimizing your website.
