Introduction
Jobs are never secured. You can be given the push at any time. Of course, you are left high and dry without a full-time job, but it may be looked at as an opportunity to start your own business. Of late, blogging has become so popular. You can attract customers to your blogs and make money. However, it requires planning and strategy. Even though you have not turned it into a full-time business, it may still provide you with some extra cash to help tide you over when you are out of work.
It is certainly challenging to get by when you have no job. Savings cannot be stretched for a long time and your financial condition will be completely turned upside down if it takes a longer time to land you a new job. It takes time to take your blog to a money-making stage, but with the following tactics and patience, you can pull it off.
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Choose a profitable niche
First off, you need to identify the niche you want to target. A number of factors play a role in deciding on a topic, such as your interests, knowledge, and customers’ interest in your topic. Research the market to figure out if there is a potential to make money out of your idea. Are you sure people are interested in the topic you have chosen? Gauge the level of competition. Find out if there are any similar blogs. If they are scanty, the competition is too dim, and you may not be able to make it to the top.
For instance, if you are passionate about the finance field, you should narrow it down to personal finances, investing, retirement funds and debt settlement. The next thing you need to think about a specific demographic. Are you looking to target men or women or both genders? Check online trends to arrive at the right decision.
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Choose a hosting platform
Some platforms are free of cost, but you will need to subscribe to access all features to monetise your blog. WordPress is the most popular platform. You do not need a designer or developer because inbuilt themes will serve your purpose. At the outset, you do not need to invest in a lot of features of your blog. Just keep it simple to attract your target audience.
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As you see, the traffic is going up, and you can think of plug-ins. You will have to pay either a monthly or annual subscription for the hosting platform. In case you do not need money, you can take out loans for people on benefits.
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Choose a domain name
The domain plays a crucial role in attracting your audience. Make sure the name you pick is relevant to your niche. For instance, if you have chosen a nutrition niche, make sure the name suggests that feature. It should not be funny and insincere.
Once you have picked a domain name, it will be your business name. Make sure the name you have picked does not match the others. It will confuse people and Google. As a result, your ranking will be affected in search results. Know the suggestions from others on the domain name.
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Write research-based articles
A lot of blogs are flooding the internet, but most of them consist of shallow content. It is vital you provide unique information to your audience. Research-based articles are essential to share with your audience, provided they let them gain some insight. You can write blogs on a topic off the top of your mind if you think you have new information that helps make the lives of your target audience better.
Apart from that, you should focus on creating videos, infographics and similar ways of sharing content. Remember that nowadays, people prefer to watch videos to read content. Hone your skills to create exciting videos and infographics that you can use for the promotion of your blogs as well. If you do not have enough money to do so, you can borrow money. If you are on benefits and need a loan today from a direct lender, you should apply for it online.
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Sell goods through your blog
It depends on the niche, the type of your blog and whether you can sell products. For instance, finance blogs cannot promote any sort of financial products. However, health blogs can promote supplements. It will give you a way to monetise your blog. Talk to your competitors and become their affiliates. You will earn a commission if somebody purchases their products through your website.
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Advertise and promote
Your blog needs promotion to reach out to your target audience. The videos and infographics you create for your blogs can be used to promote your blog on social media sites. In addition, run quizzes to engage your users. Ask them questions and participate in discussions. When they like, share and comment on your blog posts, make sure you appreciate them.
Create a list of subscribers, and the best way to get genuine subscribers is to get their emails. You can use a popup in your blog where people can submit their email addresses to be notified about your new blog. If they like your blog, they will certainly show interest in reading more blogs. You can also buy an email list as well. However, it will not generate good results.
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Run a subscription programme
You should segregate your premium content and give your paid subscribers access to it. This is a good way to make money from your blog. Make sure your premium content is worth reading and provide detailed information to your users. People will certainly subscribe to your blog if you provide quality to them.
To wrap up
Your blog will take time to start making money. You will have to stick to your plan. Make sure that you choose a niche that interests you. However, at the same time, there should be some level of competition. Do research to know whether people are interested in learning new things about the chosen topic. Leverage social media sites to promote your blog.