From entertainment and gaming to educational and business content, live streaming has reshaped the way Singaporeans engage with digital media. Over recent years, many marketing campaigns have hopped on the bandwagon and live streaming services in Singapore are now an integral component of almost every social media influencer and content creator. This has helped it to cement its position as a top marketing service in the country. This popularity only seems to be increasing day by day, and by the looks of it, there are no signs of it stopping any time soon. But this was not the case at the beginning. While it was certainly an innovative creation, it didn’t really create any waves when it debuted in the 90s, but this quickly changed thanks to social media network giants like YouTube, Facebook, and Instagram.
Live Streaming Services in Singapore
But before we explore in detail the impact it has had on media consumption, let’s take a look at what exactly live streaming is and the benefits they offer. Live streaming is a live broadcast service of video and audio content that allows users to interact in real-time.
There are so many benefits that come with live streaming; here are some of the key advantages:
- Raises your brand’s awareness
- Solidifies trust and loyalty with the audience
- Helps you to be more involved with your audience at all times
- Offers more authentic engagement opportunities
- Establishes credibility with your viewers
- Widens social network and connects internally with various remote and global teams
- Creates more revenue by getting more conversions
Live Streaming Services in Singapore and Its Impact
The influence of media and technology in Singaporeans’ lives is expanding as a result of the government’s increased investment in IT. The country is ranked as having one of the highest mobile and internet penetration rates in the globe, which means it is a highly mediatised nation that utilises IT in almost every aspect of life.
The evolution of technology and the reliance on newer live broadcast services over the more traditional forms of broadcasting has provided its citizens with many opportunities. But with opportunities come challenges. These may range from a lack of media literacy to lower quality and variety. However, all is not lost. This is where professional live streaming services in Singapore can step in and shoulder these obstacles.
But before we go into detail on the benefits of using a professional and reliable live streaming service in Singapore, let’s dig deeper into the influence and trends of live streaming services and media consumption.
Here are some key findings from the Media Consumer Experience and Zero to Fourteen Consumer Experience Studies:
- With regard to viewing and engaging with media platforms and activities, there is a noticeable increase in the number of viewers (both adults and children).
- Content satisfaction and classification standards experienced a minor change (an increase from 75.7% to 76.6% over the course of a year).
- Content classification standards rose from 74.1% to 72.4% (within the same year).
- When it came to young children, many chose to use the internet at home, and the application they preferred to browse was YouTube.
- Viewers relied more on digital media for online content and stuck to conventional forms for TV shows.
According to a recent YouGov poll, two out of every five (39%) Singaporeans (between the ages of 18 and 24) are expected to increase their use of live streaming services in Singapore. This followed the surge in live broadcast services as a result of the covid pandemic. Furthermore, this number is expected to rise even more, with more viewers opting to even subscribe and pay for their services. This means there will be more opportunities for you to be grabbed, both financially and otherwise, when using live streaming services in Singapore.
Use a Professional Live Streaming Service in Singapore
If you are an upcoming content creator, a social media influencer or an entrepreneur looking to use live broadcast services to further their marketing campaign as well as their business, enlisting a trusted and professional live streaming service in Singapore might be just what you need.
The benefits of live broadcast services are endless, from providing high-quality content to fixing technical issues, increasing viewership by giving access to accurate metrics and having access to quality equipment and mitigating copyright issues.
So, what are you waiting for? Get in touch with the best in the business with JSQ production and level up the quality of your live streaming service in Singapore! They offer a range of services from wedding live stream services to concerts and other range of event services. Contact JSQ production now and get a customised plan to fit all your live streaming requirements.
