Selling nearly any product today, including books, requires doing well online and using video draw clicks. If you’ve been researching how to market your book, heed the recommendations to consider the creative use of video promotion. The most obvious way is to earn the attention of “BookTubers,” who read books and post videos of their reactions and comments – they’ve become influential reviewers in some genes. But if your topic isn’t natural for them, you can find other ways to produce video content. One is a book trailer, which works similarly to movie trailers. Many authors are having success with them.
If you decide to do a podcast series to promote your book, there’s every reason to roll video while recording. If you have others join you as guests, you can post excerpts online to reach a larger audience. Video-sharing platforms are some of the internet’s most popular, and if you post something that gains momentum and catches their algorithm’s notice, you’ll suddenly be recommended to hundreds more. There’s no predicting what will become popular, and trying your hand at video sharing is beneficial in many ways. You can promote the videos on your podcast and vice versa for more impact.
One of the most important reasons for seeking coverage in legacy media is to have content you can post on social media and link to from your website. Interviews on TV (and therefore video) are helpful, and your followers will enjoy watching. If you have a substantial social media following, it’s a selling point for you to guest on a popular show. The channel or network will like your ability to post and cross-promote their content. As the online world develops, individuals can have as much power online as media outlets. One of the best ways to increase yours is to produce videos online.
What’s most important when promoting your book is to have a well-rounded campaign. Start with a plan and a timeline for implementing each step. Professional marketing support from a publicist is helpful; when you see what works, you can improve those aspects. Even veteran marketers are always in search of the next hit. Avoid being overly wedded to specific ideas and go with the ones that gain traction and produce results. It’s also true that many of the most successful books sell consistently and ring up impressive sales volume over time. Not everything is a runway hit instantly.
