The Benefits of Customised Discount Cards for Small Businesses

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Gifts and discounts are something that is always trending no matter how many demographic changes have taken place or how much the preferences of the consumers have altered. Most probably, due to this reason, businesses never choose any alternative to custom discount cards. As the holiday season is around the corner and shoppers are going crazy over the lucrative discounts while shopping for their best stuff, it offers customers a great shopping experience. Ranging from in-store offers to customised gift cards, high-end brands are ceaselessly experimenting with sales tools to cater to the psychological demands of smart buyers.

Surprisingly, the utilisation of customised discount cards, in reality, can prove to be a major weapon to small business endeavours that are struggling to attract customers and retain them for a long period of time. Why choose to take the backseat when you can manage to hold a leading position in the target marketplace? Here in this blog, we have effective tips in store for small business owners to make their businesses flourish in the target marketplace even amidst established brands. Customised discounts or gift cards have a plethora of benefits that you cannot simply deny and at the same time, these simple yet effective tools can accompany you in the journey of becoming a renowned endeavour from a start-up.

 

Importance of customised discount cards

Did you know that 63% of consumers spend double the amount that they can redeem from gift or discount cards? This psychological inclination of the customers is something that small business owners can capitalise on to merchandise their products or services and in turn achieve brand loyalty. Here is the section below. There are some reasons why you can convince yourself to invest in designing customised discount cards for customers.

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  • Building brand awareness – Small businesses to thrive in the target marketplace are always in dire need of a strategically curated marketing plan. And what can be better than a gift? Whenever you are distributing customised discount cards to your customers, you can rest assured that the brand name or logo of your business will keep the consumers in their mind and if they are satisfied, they will recommend your brand to their relatives and peer members. Instead of repeatedly calling the consumers or sending the same emails, gift or discount cards can be the best medium to pull the consumers towards your brand.
  • Increasing ROI – Customised discount cards or coupons are always the wisest investments as they would undoubtedly help your small business to increase Return on Investment. Want to measure the performance of your business? Stop looking here and there for a holistic tool when you can have the customised discount card option to track performance through digital mediums. For instance, once you are offering custom discount cards to your customers with a QR code in them, whenever they are redeeming it, you can instantly track them via Google Analytics or other analytical devices.
  • Capturing new customers – Juggling with a burden of duties and capturing new customers for your small brand? No worries, your tactful investment in customised discount cards will help you to get new customers. Especially, new-age buyers like millennials or Generation Z people tend to gravitate toward money-back offers or gift cards and they want flexibility while gifting something to their loved ones. Discount cards make it easier for new-generation buyers to redeem the discount whenever they need it most or on the products they want.
  • Boosting the sales amount – During the holiday season, people usually find numerous ways to buy ideal gifts for their family and friends. Customised discount cards come in handy this time and offer the freedom of choosing the best gift within the mentioned budget. Or else, one can order a product high in price and can choose to ascertain the amount by redeeming the discount cards. These particular tools will never leave you disappointed rather the sales amount will escalate automatically.
  • Decreasing online fraudulent activities – In this digitised era, privacy and transaction of money have become extremely vulnerable and you never know when you are going to become the easy prey of fraudsters. However, specially curated discount cards can help in averting such online transactional threats.

 

How can small businesses use customised discount cards?

Having a customised discount card in-store is of course one of the best marketing tools that you can possess to shape your business journey in an innovative manner. Plus, the attractive exterior of the discount card is something on which you can stress to leave you spellbound on the first attempt. Give a close reading to this section to know how you can get your discount cards designed to derive benefits for a lifetime.

  • Always instruct the graphic designer of the plastic card factory to choose the layout that aligns well with your business. For instance, you can choose light shades for a modest look or you can also come up with bright colours to hook the consumers with the products and services of your brand.
  • Instead of heavy designs in the cards, it is always better to stick to minimalism for a better impression.
  • Never forget to add a QR code to the discount cards so that the functionality increases automatically.

 

Final Thoughts

Personalisation never goes wrong especially when it comes to offering discount cards to consumers. Customised discount or gift cards can be the best promotional tool for small brands. Contact authentic discount card designing and manufacturing organisations to customise as per your requirements.

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