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Study Masters in France at Kedge Business School

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Venturing into the dynamic realm of marketing education is an exciting endeavor, especially when you go on board this journey at Kedge Business School in France. With its esteemed reputation and commitment to academic excellence, Kedge offers an unparalleled opportunity for students to delve deep into the intricacies of marketing strategies and trends.

This article explores why choosing this institution to pursue a Masters in Marketing is an enriching and transformative decision. From its innovative curriculum to its global perspective and industry connections, this business school sets the stage for a truly remarkable educational experience in marketing.

KEDGE Business School - Wikipedia

Join us as we embark on a journey of exploration and discovery at Kedge Business School to Masters in France.

About Kedge Business School

Kedge Business School is a prestigious institution renowned for its commitment to providing top-tier business education and fostering a culture of innovation and excellence. Founded in 2013 through the merger of two leading French business schools, Kedge offers various undergraduate, graduate, and executive education programs across multiple campuses in France (Marseille, Bordeaux, and Paris) and internationally (Shanghai and Dakar).

It distinguishes itself through its dynamic and forward-thinking approach to education, blending academic theory with practical experience to prepare students for success in the global business landscape. The school’s faculty comprises world-class experts and industry practitioners who bring real-world insights into the classroom, enriching the learning experience for students.

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An Overview of Masters in Marketing

The Kedge Business School offers an MSc program in Marketing that seamlessly blends academic and professional excellence, giving a perspective to marketing professionals. This course is designed for students with a bachelor’s degree from a recognized university and aligns with real-world applications, making graduates highly sought after by top MNCs globally. The tailored tracks offered by the MSc Marketing program foster relevant learning experiences, providing a better understanding of marketing prospects.

Furthermore, the MSc in Marketing offered by the Kedge Business School is a dual degree program, presenting students with an MSc degree accredited by the conférence des grands écoles and a diploma granted by the French Ministry of Higher Education.

Course Curriculum

Depending on your academic pursuits, you can select between a short-track (one year) and a long-track (two years) MSc in Marketing program at Kedge Business School. Find below the course content of a short-track marketing course.

Core Programs:

  • Culture, Consumption and Marketing
  • Strategic Brand Management
  • Marketing Decision Making
  • Digital Marketing
  • Sustainable Marketing

One specialization also needs to be chosen track from the following list.

  • Data Analytics and Artificial Intelligence
  • Luxury Experience Management
  • Applied Neuroscience Psychology for Analyzing Customer Experience

As core programs are a mandatory part of the curriculum, you also need to pick an elective from 4 options as detailed.

Elective Programs:

  • Brand Management
  • Negotiation & Key Account Management
  • Communication & Event Management
  • International Marketing

For details on the long-track course, you can visit the official website of the Kedge Business School. Now, it is time to see how much it costs to study for an MSc in Marketing here.

Cost to Study

As already mentioned, short-track and long-track course options are available. For short-track MSc in Marketing, the tuition fee required to study is €17400 per annum; however, for long-track, the cost is €9500 per annum. The overall cost of education in France also incorporates other mandatory expenses, including accommodation, food, study materials, etc.

Career Prospects

There are tons of job prospects in marketing that are in high demand globally. Some include Customer relationship manager, International Project Manager, Business developer, Social media marketing manager, Partnership manager, etc. The leading companies that have hired graduates for these positions from Kedge Business School are L’Oréal, Nike France, Procter & Gamble, Publicis Dialog, RMC, Rolex France SAS, RTL Groupe, Société Générale, Toyota France, UEFA, Universal Music France.

In conclusion, pursuing an MSc in Marketing from Kedge Business School is a smart move for learners seeking excellence in higher education abroad. For more information on why study in France, you may talk to a study abroad consultant as they can help you understand the educational offerings of the country precisely.

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