The latest research study “Serious Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” by IMARC Group, finds that the global serious games market size reached US$ 9.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 31.8 Billion by 2028, exhibiting a growth rate (CAGR) of 21.6% during 2023-2028.
Serious games enable players to engage in endeavors which allow them to practice various skills and achieve goals besides enjoying a leisure activity. They are immersive, engaging, and promote learning and behavioral change. Serious games offer an improved learning experience, a safe virtual environment, rewards, and story progression or other feedback systems. They teach specific subjects through gamified exercises, simulations, training, research, and planning. Serious games find widespread applications across several sectors, including education, healthcare, aerospace, defense, retail, media and entertainment, etc.
Global Serious Games Market Trends and Drivers:
The growing popularity of mobile-based educational activities is among the primary factors driving the serious games market. Besides this, the escalating demand for virtual reality (VR), which creates a realistic environment for training and development of employees in organizations, is further augmenting the market growth.
Moreover, the positive refurbishment and user engagement of serious games are also catalyzing the global market. Apart from this, various benefits are offered, such as self-monitoring, negotiation, enhanced problem recognition, and decision-making, which are acting as significant growth-inducing factors.
Additionally, the increasing expenditures on healthcare, defense, and education across countries are also stimulating the market growth. Furthermore, the emerging digitalization trends and the rising usage of social media networks are expected to bolster the serious games market in the coming years.
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Global Serious Games Market 2023-2028 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Serious Games Companies:
Applied Research Associate Inc., BreakAway Games, Cisco Systems Inc., Designing Digitally Inc., Diginext SRL (CS Communication & Systèmes), Grendel Games, LIB Businessgames B.V., MPS Interactive Systems Limited (MPS Ltd.), Serious Games Interactive, Totem Learning and YES!Delft
The report has segmented the market on the basis of gaming platform, application, industry vertical and region.
Breakup by Gaming Platform:
- Smartphone
- Console
- PC
- Others
Breakup by Application:
- Simulation and Training
- Research and Planning
- Advertising and Marketing
- Human Resources
- Others
Breakup by Industry Vertical:
- Education
- Healthcare
- Aerospace and Defense
- Government
- Retail
- Media and Entertainment
- Others
Breakup by Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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