IMARC Group, a leading market research company, has recently releases report titled “Ready-to-Drink Protein Beverages Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” The study provides a detailed analysis of the industry, including the global ready-to-drink protein beverages market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the ready-to-drink protein beverages market?
The global ready-to-drink protein beverages market size reached US$ 1.51 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.32 Billion by 2028, exhibiting a growth rate (CAGR) of 7.1% during 2023-2028.
What are the growth prospects and trends in the ready-to-drink protein beverages industry?
The rising health and wellness trend represents one of the key factors driving the growth of the global ready-to-drink protein beverages market. The growing demand for convenience and nutritional benefits is boosting the growth of the market. This is primarily due to the increasing health consciousness among consumers which is acting as a major growth-inducing factor. In line with this, the increasing popularity of active and fitness-oriented lifestyles is a significant driver. People who exercise regularly often use protein drinks for muscle recovery and to cater to their protein intake requirements which are contributing to the growth of the market. The busy lifestyle of today’s consumers is increasing the demand for convenient meal replacements and on-the-go nourishment. RTD protein beverages fit into this trend perfectly. In addition to this, the continuous innovation in flavors and varieties by manufacturers is attracting more consumers which is creating a positive outlook for the market across the globe.
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What are Ready-to-Drink Protein Beverages?
Ready-to-drink (RTD) protein beverages are pre-mixed drinks rich in protein that are packaged for immediate consumption. They offer a convenient way to boost protein intake without the need for preparation or additional ingredients. These beverages come in various forms, including shakes, smoothies, and even clear juices, and are available in a multitude of flavors. They are often consumed by individuals following active and fitness-oriented lifestyles, as protein aids in muscle recovery and growth. However, their appeal extends beyond fitness enthusiasts, as these drinks also serve as meal replacements or snacks in the fast-paced modern lifestyle. Innovations in the market include plant-based and lactose-free options, thus catering to a wide range of dietary preferences and needs.
What is included in market segmentation?
The report has segmented the market into the following categories:
Market Breakup by Source:
- Whey
- Casein
- Soy
- Others
Market Breakup by Type:
- Weight Management Drinks
- Clinical Drinks
- Energy Drinks
- Juice Drinks
- Others
Market Breakup by Packaging Type:
- Bottles
- Cans
- Others
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies/Drugstores
- Specialist Stores
- Online Stores
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- Abbott Laboratories
- Arla Foods amba
- Glanbia PLC
- GNC Holdings LLC
- Grenade (UK) Ltd (Mondelez International Inc.)
- Kellogg Company
- Koia
- Labrada Nutrition
- Nestlé S.A.
- PepsiCo Inc.
- The Coca-Cola Company
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