Pay TV Market Size, Share and Industry Analysis 2023-28

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IMARC Group, a leading market research company, has recently releases report titled “Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global pay TV market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the pay TV market?

The global pay TV market size reached US$ 185.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 199.7 Billion by 2028, exhibiting a growth rate (CAGR) of 1.4% during 2023-2028.

What is pay TV?

Pay TV, also known as subscription television, includes pay-per-view premium content delivered on-demand or at a scheduled time. It is a means of providing additional and specialized programming for a fee. It also requires the user to lease a proprietary coaxial cable or satellite dish network set-top box. Pay TV signals are encrypted to prevent theft of services, unlike over-the-air (OTA) TV signals that can be accessed freely by using an antenna. In recent years, pay TV has gained immense popularity worldwide as the service providers offer bundled packages to viewers for omnichannel accessibility across both OTT and pay TV.

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What are the growth prospects and trends in the pay TV industry?

Pay TV offers numerous benefits, including scalability, cost-effectiveness, and transparency of operations. It also provides a combination of broadband and broadcast services to ensure the efficient distribution of mass and personalized content for consumers. It further creates a single convergent stack for end-to-end solutions that combine customer management, billing, payment and order functionalities. On account of this, the demand for pay TV has escalated across the globe. Besides this, the utilization of data analytics that helps gain insights regarding audience preferences also represents one of the significant growth-inducing factors.

Channels that cater to specific audiences use advertisements and user-generated subscriptions integrated with cloud computing and analytical solutions to leverage the ‘as-a-service’ business model and provide improved content results. Some of the other factors, such as rapid urbanization, widespread adoption of integrated broadband broadcasting (IBB) systems and the increasing availability of high definition (HD) and ultra-high definition (UHD) content through satellite networks, are also providing a positive impact on the market. Looking forward, the market is expected to grow at a CAGR of 1.4% during 2023-2028.

What is included in market segmentation?

The report has segmented the market into the following categories:

Type Insights:

  • Postpaid
  • Prepaid

Technology type Insights:

  • Cable TV
  • DTT and Satellite TV
  • Internet Protocol Television (IPTV)

Application Insights:

  • Commercial
  • Residential
  • Others

Breakup by Region:

North America (U.S. & Canada)

Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)

Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)

Latin America (Brazil, Mexico)

Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Bharti Airtel Limited
  • DIRECTV (AT&T Communications)
  • Dish Network Corporation
  • DishTV India
  • Fetch TV Pty Limited (Astro All Asia Networks)
  • Foxtel (News Corp. Australia)
  • Rostelecom PJSC
  • Tata Sky Limited
  • Tricolor TV

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