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This is opposed to off-page optimization, which are changes you can also make to sites linking for your personal target website page. On-page optimization is physically altering the content and structure of the marked site; off-page optimization is changing the link structure or anchor text pointing in that site.
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Sites like Wikipedia or About.com along with most.gov and in addition.edu domains are all seen as highly authoritative to Google, so providing relevant links to such sites lends credibility to your profile and help it to rank more plainly.
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