According to the latest report by IMARC Group, titled “Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on online advertising market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global online advertising market size reached US$ 209.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 389.5 Billion by 2028, exhibiting a growth rate (CAGR) of 10.71% during 2023-2028.
Online advertising is the strategic promotion of products, services, or brands using digital channels on the internet to reach and engage with a targeted audience, driving leads and sales. Its working mechanism involves advertisers setting campaign objectives, selecting target audiences, creating engaging ads, choosing ad placements, and delivering the ads through digital channels. It is characterized by precise targeting, interactivity, measurability, flexibility in ad formats and placements, and cost-effectiveness compared to traditional methods. As a result, online advertising has become essential for businesses of all sizes due to its extensive reach and precise demographic targeting capabilities.
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Market Trends:
The global market is primarily driven by the increasing internet penetration leading to the expansion of potential audience for online advertisements. With the increasing usage of mobile devices for internet browsing and app usage, there is an enhanced focus on online mobile advertising to reach target audience. In addition to this, the advent of personalized and location-based ads due to the easy availability of vast amounts of consumer data and advancements in data analytics is providing an impetus to the market. Moreover, considerable growth in programmatic advertising by using automated algorithms and real-time bidding to buy and sell ad inventory is proplling the overall online advertising market growth. Furthermore, the increasing popularity and extensive reach of social media platforms are also contributing to the growth of online advertising market. Some of the other factors creating a positive market outlook include considerable rise in online video consumption, rapid growth of e-commerce, and augmenting advertiser demand for measurable return on investment (ROI).
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Online Advertising Market Segmentation:
Our report has categorized the market based on region and type.
Breakup by Type:
- Search
- Display
- Classified
- Video
- Others (lead generation, rich media, etc.)
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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