In the dynamic world of digital media, maintaining an online presence has become more critical than ever for businesses aiming to stay relevant and competitive. However, the rapid evolution of social media trends has presented a challenge: how to consistently adapt and lead the pack in this ever-shifting landscape. Gallery Media Group, under the astute guidance of CEO Ryan Harwood, has carved a niche for itself by skillfully maneuvering the realms of websites, social media, and content creation to drive relevance and consideration. This modern-day communications machine has redefined the way businesses approach online presence and digital marketing, transcending conventional labels and embracing a multi-dimensional strategy.
Ryan Harwood’s philosophy encapsulates the essence of Gallery Media Group’s approach. He emphasizes that while the Fortune 1000 companies often struggle with relevance, their awareness is seldom an issue. Harwood discerns that cultivating relevance is the key to driving consumer consideration, propelling the group’s strategy to focus on staying ahead of consumer attention shifts and remaining agile.
Gallery Media Group’s model is an embodiment of adaptability and innovation. The group doesn’t merely create and distribute content or manage social media campaigns—it operates as a hybrid entity, seamlessly blending publishing with creative ingenuity. This hybrid model, built on the pillars of speed and relevance, defies traditional categorizations and positions the group as a modern-day communications powerhouse.
One of the jewels in Gallery Media Group’s crown is PureWow, an online publication that caters to an audience of over 50 million women per month. This digital lifestyle outlet has become a trusted destination for upper Millennials and Gen Xers, offering credible insights into wellness, beauty, recipes, and family content. PureWow’s impact extends far beyond the confines of its website, radiating across various social media platforms, including the emerging giant, TikTok.
ONE37pm is another facet of Gallery Media Group’s diversified portfolio. This platform caters to a male demographic and prides itself on offering content that matters within the realm of male culture. The brand’s influence extends to areas like sports card culture, gaming, eSports, MMA/fighting, NBA and hip-hop, soccer, sneaker culture, and entrepreneurship. ONE37pm has strategically carved out an authoritative space within these subcultures, solidifying its presence as a leading voice.
Social media prowess runs deep in Gallery Media Group’s DNA, fittingly under the ownership of social media maven Gary Vaynerchuck. This expertise isn’t just confined to the group’s self-promotion; it’s a driving force behind their clients’ success as well. Acknowledging the evolving landscape, Gallery Media Group invested in building a robust presence on platforms like TikTok, podcasts, and influencer marketing. Approximately 35% of the group’s revenue is generated outside its core web properties, exemplifying their mastery of these dynamic platforms.
Gallery Media Group’s approach to TikTok, for instance, is strategic and multi-pronged. With various interest-based handles spanning different content verticals, the group maximizes content reach while catering to diverse audience segments. The success extends beyond distribution—it encompasses branded content creation, marketing strategies, and influencer partnerships.
The group’s holistic approach extends to experiential and podcasting, channels that garners 10% of their revenue. Harwood’s forward-thinking attitude and willingness to adapt are the cornerstones of this success. He understands that in today’s digital landscape, success demands the ability to blur the lines between traditional publications and social media platforms. The concept of online advertising is evolving rapidly, and Gallery Media Group’s multi-dimensional approach places them at the forefront of this transformation.
What sets Gallery Media Group apart is its proactive stance in managing social media handles for clients. Unlike conventional publishers, the group doesn’t limit itself to promoting branded content on its own channels. Instead, they’ve pioneered launching content on behalf of clients, adding an extra layer of engagement and authenticity.
The group’s accomplishments on TikTok even led to securing production rights for TikTok’s inaugural podcast, an achievement that underscores their versatility and relevance in the modern media landscape. By constantly evolving their approach to branded content across various channels, Harwood and his team have established Gallery Media Group as a leader in digital marketing.
In an era where the boundaries between traditional and new media are increasingly blurry, Gallery Media Group thrives by embracing a multi-dimensional strategy. Ryan Harwood’s adaptability and commitment to staying ahead of trends have propelled the group’s success, enabling them to tackle the challenges of the digital landscape head-on. As the internet continues to reshape the way we interact with content and brands, Gallery Media Group’s multi-faceted approach shines as a beacon of innovation and effectiveness, setting a new standard for online presence and engagement.