In today’s competitive world, every organization, whether big or small, strives to expand its customer base in order to increase profits. They all aim to make their products or services an integral part of their customers’ lives. One crucial factor that can help businesses achieve this goal is the development of a mobile-friendly website.
With more than 6.92 billion people (86.11% of the world’s population) having smart phones with them, businesses with mobile-friendly websites can effortlessly connect with users, converting mere browsers into loyal buyers. The advantages of having a mobile-friendly website encompass:
- Cost-Effective and Easier to Manage
- Enhanced Customer Experience:
- Increased Web Traffic
- Better Search Engine Ranking
- Increased Reach
- Builds Credibility
However, mobile-friendly website development for businesses is a complex process that requires attention to every minute detail. The following steps can help achieve an optimized design:
- Responsive Layout: A responsive layout helps a website scale its size according to the screen on which a visitor views it. Designers need to be vigilant as they create a finger-friendly design, incorporating relevant font sizes, properly spaced links, adjusted button sizes and placements, appropriate background colors, and more. They should aim to achieve these design elements while using fewer resources, without compromising the overall user experience.
- Improve Page Load Time: Speed is of utmost importance in website design and cannot be ignored. According to a survey conducted by Portent, a website that loads in one second has a conversion rate three times higher than a site that takes five seconds. Therefore, when designing mobile-friendly websites, designers must consider the impact of high-quality images and HD videos, which may look great on large desktop screens but also consume a significant amount of space and result in longer loading times.
- Avoid Pop-ups: Everyone hates pop-ups, and while they may work well on the desktop version of a website, they often lead to a bad customer experience on the mobile version. This is because they cover the main content of the site.
- Declutter Web Design: Too much clutter on your website can lead to a negative user experience (UX), which is obviously less than favorable. Users who feel overwhelmed may not return. It is highly recommended not to add multiple call-to-action options on a single page. When there are too many actions for the user to take, they can become confused and find it difficult to navigate, especially on smaller screens. Instead, focus on displaying critical functions such as contact forms, which users actively seek. Additionally, removing outdated content is important to prevent confusion among users and to free up unnecessary space.
- Testing: Regular testing helps figure out whether the website is mobile-friendly or not and helps prevent consequences. Websites that don’t look good on mobile phones will rank low in mobile search results, and in some cases, Google may penalize them. One can use tools like the Google mobile-friendly test and Bing mobile friendliness test tool to find flaws in their websites and correct them in a timely manner.
Experience UI/UX Design Services
Today, all popular mobile websites and applications are designed with careful consideration of UI/UX factors. Websites that are created without taking UI and UX into account often fail to attract users. UI and UX are two distinct aspects of design that need to be balanced when developing a website. If one aspect is ignored, the effectiveness of the website will be compromised. UI primarily focuses on the visual elements and aesthetics of the website, such as icons, colors, and fonts, while UX centers around the user experience, encompassing functionality and usability. The following insights can help elevate UX and UI design to the next level.
- Knowing Users: No one can create a product that exceeds user expectations without understanding the preferences and desires of the users. By leveraging UX research tools, one can collect and analyze data on user satisfaction and preferences, enabling developers to make user-centric decisions.
- Keep it Simple: Simplicity is at the core of mobile-friendly website design. Designers need to maintain a balance between simplicity and functionality so that users can have streamlined access to all relevant features without being bogged down by pointless design elements.
- Create a Prototype: A prototype is important to describe your design vision at the initial stage of designing. Experts advise creating a minimal viable product (MVP) that showcases the first elements of the design and allows for gathering real-time user feedback.
- Be flexible and make necessary modifications: If something is not working well on the website, don’t hesitate to change it, even if that means modifying other elements to maintain unity in the user flow. Take help of tools such as Hotjar Heatmaps and Recordings to observe user behaviors and see what is and isn’t resonating with users, to make desired changes.
By putting these UX and UI insights into practice and regularly checking in with users, one can create a brilliant mobile-friendly website design.
Revolutionizing Mobile Experience: India’s Top Companies Transforming Website Design for the Future.
Design is the silent ambassador of your enterprise, conveying your messages and offerings to people. Creating a user-centric website design is important for survival in this competitive digital world. One such web designing company in India that provides services in this direction is OrangeMantra. They offer compelling UI/UX design services for immersive web experiences.
As an innovative and user-centric UI/UX web designing company in India, OrangeMantra creates and delivers intuitive design elements to maximize interactions, enhance conversions, and maintain customer retention for its business partners in India and beyond. OrangeMantra’s forte is creating value from every page or section by leveraging its compelling UI/UX design services.
In conclusion, it is imperative for businesses to prioritize the development of a mobile-friendly website in order to effectively engage with users, enhance online visibility, and establish a reputable online presence. By harnessing the power of professional UI/UX design services, businesses can craft an exceptional mobile-friendly website that significantly contributes to their overall triumph and growth.