The new report by Expert Market Research titled, ‘Middle East and Africa Laundry Detergents Market Growth, Share, Price, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the Middle East and Africa laundry detergents market, assessing the market based on its segments like types, forms, applications, and major countries.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 4.3%
The demand for laundry detergents has been on a rise from the commercial sector, owing to the increasing urbanisation initiatives, growing hygiene consciousness, and favourable policies of the government. Over the forecast period, the anticipated increase in demand for laundry detergents from household applications owing to the increasing disposable income and rapid development of supermarkets and hypermarkets is likely to propel the sales of laundry detergents in the coming years.
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Moreover, the growing efforts by the government in countries like Nigeria, to bolster the economy, are anticipated to offer expansion opportunities to the global laundry detergent producers. Furthermore, the market is anticipated to be aided by the increasing inclination towards fashion and clothing in the region.
Middle East and Africa Laundry Detergents Industry Definition and Major Segments
Laundry detergents are defined as the cleaning agents which comprise of cleaning ingredients, such as surfactants, enzymes, foam regulators, optical brighteners, dyes, and fragrances, among others. Laundry detergents are used to remove tough stains and marks on clothes. This product can also be used in washing machines.
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Based on type, the market can be segmented into:
- Enzymatic
- Non-Enzymatic
On the basis of form, the market has been bifurcated into:
- Liquid
- Powder
By application, the market has been divided into:
- Household
- Industrial and Institutional
The regional markets for Middle East and Africa laundry detergents include:
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Middle East and Africa Laundry Detergents Market Trends
The key trends in the laundry detergents market in Middle East and Africa include the growing expansion of the e-commerce industry in the region, coupled with the increasing standards of living, especially in countries, such as the United Arab Emirates. In addition to this, the increasing number of women in the corporate workforce is anticipated to be another crucial trend in the market.
Moreover, the increasing expansion of the commercial sector, which includes the steady development of hotels and restaurants, is anticipated to propel the demand for laundry detergents in the coming years. Furthermore, the increasing safety standards and awareness about infections are likely to boost the demand for laundry detergents in the region.
Key Market Players
The major players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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