Landing Pages are super useful instruments within digital marketing strategies to increase sales. The truth is that they are not always properly addressed and valued, since their impact is minimized, perhaps due to ignorance or false beliefs.
This happens because popular belief says that to increase sales and grow a business, brand, or venture, the key is in social networks and websites, but the reality is that the true sales engine is the landing pages.
A crucial aspect is to have it well organized, structured, and optimized so that it fulfills its purpose and helps the brand, business or venture increase its sales.
What is a landing page?
It is an independent page within a website, which is made with the sole objective of transforming the visitors who come to the site into Leads and then into customers of a specific offer.
Landing pages normally have a simpler aesthetic than the website, but always follow the aesthetic guidelines of the general website.
If we talk about its composition, among the central aspects that make it up, the presence of a text that invites interaction with the commercial proposal and a form that allows the conversion of the proposed offer stands out.
Advantages of having a landing page:
If we talk about advantages and benefits, the main function of this tool is to lead the potential client to action. They, which depend on the objective of the campaign, can vary between the following:
- Make a telephone contact
- Complete a form
- Capture leads
- Buy a product or hire a service
- Download a Free Resource, Ebook, or Catalog
In addition, another advantage they offer is that landing pages are especially important because they provide results and allow conversions to be effective.
Properly structured and formulated Landing Pages are responsible for increasing the conversion rate compared to the specific possibilities that a traditional website has.
Key factors of a successful Landing Page:
First, do you know what is a good conversion rate for landing pages? To create an effective landing page, that is, one that guides the desired action, it is very important to take the following aspects into account:
Main title
In this space, you should provide and show the proposal you want to offer directly and concisely to arouse the audience’s attention.
It is key to describe clearly so that it reaches the consumer’s mind directly, without hesitation.
In this section, you can include a subtitle, as a complement to the title. It is advisable to stagger the information. One way to do this is to design the subtitle with a smaller font size.
Images or videos
They are very important resources to visually and graphically show your proposal, whether it is a service or a specific product.
The idea is to use material that can add, that is related to the offer, and that in this way adds value and not that it was incorporated without following the objective.
Testimonials
The audience gives very high value to this because they generate connection, association, and empathy, which results in motivation for consumption.
Choose the most representative ones that go right to the pain point of your proposal! Therefore, it is a good idea to include testimonials to motivate your potential clients.
Benefits and features
The landing page must contain wording that shows the benefits that are achieved by purchasing the proposal. The specific idea in this item is to generate content that reveals interesting data to the audience to get the click.
Call to Action
The CTAs, so famous on social networks, are the final catchphrase on every landing page, whose objective is to convert the arriving user into leads. Therefore, I opened my imagination to invite action.
Form
With the help of forms, it is possible to obtain reliable information to create your database. But be careful, the questions you ask must be really useful for your brand and avoid being tedious and annoying for the user. Therefore, ask only what is necessary and what is related to your proposal.
If you want to know more or need help contact us at Digital Specialist. We are here to help you make your business profitable.
