Popular due to their robustness along with premium feel, luxury rigid box packaging is popular in the packaging industry. This packaging is being reimagined so that it meets contemporary needs for sustainability, more customer engagement, as well as technological integration.
Rigid boxes have been preferred for much time due to their durability along with luxurious look allowing them to be perfect for high-end items like electronics, luxury items, plus cosmetics. Nowadays there are innovative design elements which are being considered that can enhance the functionality of the packaging and help with more customer engagement.
The innovations and trends when it comes to rigid packaging have been looked at below:
Durability of boxes
Innovations in packaging materials lets brands select materials that are sturdy and in the right strength and thickness for what they are selling. Rigid boxes are made using high-quality materials which give superior safety to the products in the box. This will limit harm that can occur when shipping plus handling of the product is occurring.
You will need rigid materials to make the box and these can include paperboard or cardboard for instance. Cardboard luxury rigid boxes are the ones trending and innovations have allowed this material to be customizable so that a brand can get the box in its perfect strength.
Sustainable packaging design
Environmentally-friendly packaging is now becoming a must because there are many eco-conscious customers who are demanding that brands limit their carbon footprint. There are now many rigid packaging designs that include eco-friendly materials as well as practices.
Nowadays there are many packaging materials that are found which aim to not pollute the environment and to give brands strong packaging. For instance biodegradable paperboard or recyclable components are able to be used to make the box.
A brand will even need to design the box magnificently if it is selling luxury products. For this sustainable inks can be used that will not hinder the sustainable features of the packaging. Plant-based inks for instance are being used to design the packaging.
Customizing the packaging design
Customization and personalization is standing out when it comes to designing packaging. It is possible for brands to personalize the boxes so that a good impression can be given to consumers and also so that customers can feel special.
To personalize the boxes custom messages can be included. A tailored packaging design that is according to the customers’ needs can be considered as well. Limited edition packaging is even trending. These options help a company give customers a memorable experience with the help of custom luxury rigid boxes.
Minimalist packaging design
A minimalist packaging design is trending. This includes clean lines plus simplicity, providing the box with a sleek along with modern look which appeals to customers. Many brands are choosing this packaging design because it allows the box to attract more and the packaging is even simple to understand.
One way to make the packaging have a minimalist design is by choosing one color and including it in various shades on the box. Limited details are even added on the packaging which are necessary. Boxes such as these can attract people to what a brand is selling as these boxes stand out.
Due to advancements in augmented reality as well as virtual reality, the packaging design can give shoppers an immersive experience. This lets customers visualize items and interact with exciting virtual elements.
Functional and convenient boxes
Printed luxury rigid boxes are now being designed so that they are functional and convenient allowing shoppers to easily handle the box. For this the box is not too heavy to hold and is right in size and shape so that it is easy to open and close.
A brand can choose to have magnetic closure boxes for instance which are luxurious and functional. The packaging includes magnets that allow the box to open and close attractively and easily. The magnets even make the packaging be strong therefore protecting the product more. Drawer style boxes can be considered which slide open and display the product. A box such as this will provide more ease of use moreover is convenient as well. The way that the packaging opens in an exciting way impresses consumers.
The innovations and trends when it comes to designing luxury rigid packaging allow brands to get packaging suitable for what they are selling. The packaging gets made so that it protects the product effectively and gives consumers a luxurious impression due to the packaging materials used.
The packaging design that is trending will make customers feel special and will draw the target audience to what the brand is selling. packaging like this will keep products secure and can even help a brand in making itself be known in a competitive market where there are other brands selling similar products.