More than 1.3 billion people worldwide use Instagram every month and it is currently the second most downloaded app in the world. With over 500 million people posting stories on Instagram every day, it’s no wonder that Instagram continues to thrive in today’s highly competitive social media market.
If you run a business or want to grow your brand’s online presence, you may be wondering how you can get more Instagram followers who are genuinely and genuinely interested in what you have to say and share. Learning how to gain real followers on Instagram with a few tips and tricks will help you gain the attention and followers you need to make an impact and generate sales.
Once you’ve decided to use Instagram as part of your online marketing strategy, you need to know how to get more Instagram followers, regardless of the audience you’re targeting and the industry you’re in. Knowing how to get more Instagram likes and followers, regardless of the audience you want to reach, is the key to success online and in the age of social media.
1. Optimize your Instagram account:
If you want to maximize your reach and visibility, you must first optimize your Instagram account. Choose an Instagram follower name that matches your current business or brand name. Avoid using complicated words or phrases that are difficult to remember or write.
Simplify all your social media accounts to ensure that followernames are the same and that all accounts have the same logo, colors, and links to official webaccounts. Giving your Instagram account and all of your other social media accounts the same name, logo, and color scheme can go a long way toward attracting followers and leaving a unique impression on new audience and authentic followers.
2. Consistency is key:
When creating an online presence, consistency is key. Posting regular updates, sharing photos, and even uploading video content can help you gain traction when using Instagram and other social media platforms. If you want to engage with your audience, you can do so by committing to always presenting useful information and content that engages your audience.
3. Create a schedule:
Creating a schedule is another way to stay on top of social media updates when using Instagram. It is highly recommended that you update your Instagram account at least once a day. If you have a busy day or are updating something on the weekend, you can update your Instagram two to five times to keep followers interested and entertained. Research the most popular posting times on Instagram based on the market or niche you’re targeting to optimize your posts and generate as many views as possible.
While it’s best to post multiple times a day when using Instagram on a busy day, it’s also important to avoid oversharing or posting too many posts. Sharing too many posts and updates in a short period can seem like spam to followers, which can lead to a loss of followers.
4. Research competition:
Today, to gain real and active followers on Instagram and social networks, it is necessary to understand the target group you want to reach. Take the time to look at the current competition on Instagram and alternative social media platforms.
Learn more about your current competitors and how effectively they connect and communicate with their audience.Research and analyze how your competitors interact with followers, which social media platforms they use, and how often they post updates. The more familiar you are with the inner workings of your industry, the easier it will be to implement your own social media marketing strategy that works.
5. Follow Industry Leaders:
Research your current competitors and industry leaders who have thousands or even millions of followers in your niche. Follow industry leaders to gain valuable insight into how they acquire new followers, what type of content they publish, and when updates and new content occur.
6. Choose the right ambassador for your brand:
Finding the right voice for your brand can make a big difference to your online success. When you start building a brand without having a voice in mind, it can be difficult to capture the attention of certain groups of people or certain demographics. A brand’s voice can determine its overall success, especially in today’s saturated and highly competitive industries.
When creating your brand voice, consider the audience you want to reach. What age group, gender, and location do you want to target with your online ads and Instagram account? Will speaking in a corporate voice be better, or will it sound too robotic and intimidating to attract real followers? Is it better to choose a random listing or will it scare potential customers away from my online business and brand?
Asking questions as you brainstorm your brand voice will help you determine which language style works best and why. Take the time to research brand voices that fit the type of branding you want for your online presence on your Instagram account and other social media platforms.
7. Find your brand’s aesthetic:
The aesthetic or visual aspect of your brand should also be considered when developing your Instagram presence and creating social media accounts. When you think of big brands like Starbucks, McDonald’s, or Apple, you can probably immediately imagine brand logos and/or color palettes. Choosing your brand’s aesthetic, color palette, and visual presentation is an important step in building a successful Instagram account and social media following.
8. Collaborate with brand supporters, partners and sponsors:
From launching your own Instagram ads to collaborating with partner brands, supporters, and sponsors, there are many ways to get your Instagram noticed with a little brainstorming and creativity. If you’re thinking about expanding your online reach and using Instagram, you can do so by reaching out to brand advocates, sponsors, and partners and asking about potential job opportunities. Building partnerships and even guest posting opportunities is a great way to promote through Instagram.