Search engine optimization is crucial for any e-commerce business looking to drive qualified traffic to its online store. However, implementing an effective SEO strategy requires an investment of both time and money. Many digital marketing agencies offer packaged pricing plans for e-commerce companies that bundle together key services. These predefined ecommerce website SEO packages can provide an easier way to budget for search optimization, compared to paying for à la carte services.
Common Inclusions in E-commerce SEO Packages
- On-Page Optimization: Keyword research, metadata optimization, site architecture analysis, product and category page optimization, blogging, etc.
- Technical SEO Audit: Site speed fixes, responsive design, crawling and indexing fixes, and security improvements.
- Link Building: Outreach for backlinks, guest posting, partnerships, link insertion, etc.
- Reporting & Analytics: Tracking keyword ranks, traffic analytics, lead and sale tracking.
- Content Marketing: Blog, guides, visual assets for social media and ads.
- Keyword Research & Mapping: Identifying high-value search queries and assigning them to relevant pages.
- Site Migration Assistance: Technical guidance if moving to a new platform.
- E-Commerce Platform Expertise: Guidance on properly optimizing popular platforms like Shopify, Magento, and WooCommerce.
- Ongoing Performance Monitoring & Optimization: Continuous tracking and improvements over the contract period.
- Additional Services: Such as online reputation management, PPC ads management, email marketing, and more.
E-commerce sites can choose from basic, standard, or premium SEO packages that provide tiered levels of services and monthly costs.
Basic E-Commerce SEO Packages
A basic SEO package usually includes core optimization activities needed to improve online visibility. As a result, pricing often starts around $500-$1,000 per month. The following are the elements that are included:
- On-page optimization for 15-30 product/category pages
- Keyword research and topic clustering
- Optimizing page titles and meta descriptions
- Technical site audit and fixes
- Initial link-building outreach
- Monthly performance reporting
Best For: Small e-commerce shops with under 500 products. Allows for foundational SEO work to be put into place.
Standard E-Commerce SEO Package
This expanded package dives deeper into keyword and content optimization for better rankings. Further, expect around $1,500-$2,500 monthly with below points:
- On-page optimization for 60+ product/category pages
- Expanded keyword research and mapping
- Optimizing page headers, content, alt text, etc
- More advanced technical fixes
- Outreach for high-quality backlinks
- Optimizing user experience
- Blog setup and content creation
- Competitor link analysis
- Rank tracking and performance reporting
Best For: Mid-sized online stores with 500-10,000 products. Allows for thorough optimization of top pages.
Premium Ecommerce Website SEO Packages
A premium SEO package is the most comprehensive, results-driven option. Pricing can range from $2,500 per month up to $10,000+ per month depending on included services.
- Complete on-page optimization
- In-depth keyword research
- Local SEO optimization
- Industry-specific SEO expertise
- Conversion rate optimization
- Technical site migration assistance
- Guest posting, influencer campaigns
- Press releases and PR services
- International or multi-location SEO
- Link insertion in relevant directories
- Email marketing integration
- Expanding into new sales channels
- Detailed analytics and reporting
Breakdown of E-Commerce SEO Costs
Keyword Research – $500-$1,500+
Thorough keyword research is non-negotiable and serves as the foundation of effective e-commerce SEO. Typical deliverables from an initial research project include:
- An extensive list of relevant keyword groupings around products, categories, and brand terminology.
- Search volume data reveals the popularity of various keywords. Allows for informed targeting decisions.
- Competitor keyword gap analysis showing hidden opportunities.
- Keyword mapping suggestions to align terms with the optimal pages on your site architecture.
Most SEO pros charge around $100 per hour for keyword research and analysis. For smaller e-commerce sites, expect to invest $500-1,000. Above all, larger brands may pay $1,500 or more for meticulous keyword research spanning their entire catalog. However, these costs can seem high upfront but almost always deliver positive ROI from the qualified organic traffic increases.
Content Creation – $50-$300 Per Piece
Using keywords to produce SEO-optimized blog posts, product descriptions, category pages, landing pages, and other website copy is instrumental for rankings success. While some brands handle content in-house, many outsource to professional writers to scale production. Here is the per-piece content pricing:
- Blog Post (1,000 – 2,000 words) – $150 – $250
- Landers & Category Pages (500 – 1,000 words) – $100 – $200
- Short-Form (200 – 500 words) – $50 – $125
- Visual Asset (infographics, interactive content) – $300+
To allow for ongoing content expansion across your site, budget around $1,000-$3,000+ per month for creation costs. Moreover, this fuels the frequent publication of fresh blogs and web pages that search engines want to see.
On-Page Optimization – $100+ Per Page
Page optimization tasks include:
- Updating titles, headers, captions, and body copy with keywords
- Ensuring optimal page speed and site indexing
- Fixing technical errors impacting crawlability
- Improving internal linking structures
- Optimizing navigation menus and site architecture
- Enhancing multimedia through alt text, transcripts, etc.
Expect to pay a minimum of $100 per page for advanced on-page optimization. For larger e-commerce sites, these costs can reach $10,000+ to overhaul hundreds or thousands of pages. Consider starting with the most valuable pages first before expanding efforts.
Backlink Building – $300+ Per Link
Gaining backlinks from external websites remains one of the best ways to build SEO authority and earn higher rankings. Typical activities include:
- Guest posting on industry blogs
- Creating publisher partnerships
- Promoting content to gain organic backlinks
- Manual link-building outreach
- Link inserts on directories and niche sites
The costs per acquired link vary substantially based on tactics used and the domain authority of the site earned. Generally plan on at least $300+ per high-quality backlink. Additionally, for larger brands pursuing aggressive link-building campaigns, monthly costs often exceed $5,000-$10,000+.
Technical SEO – $100 Per Hour
A site migration, refresh, or redesign presents the need for extensive technical SEO work such as:
- Making sure proper redirects are in place
- Facilitating site crawling and indexing
- Implementing page speed optimizations
- Enabling a responsive mobile-friendly design
- Integrating schemas for rich search snippets
Technical optimization is generally billed hourly at around $100 per hour for advanced work. E-commerce sites going through major site changes may spend $3,000 or more for full technical guidance. Further, ongoing technical audits are wise as well.
Conversion Rate Optimization – $1,000+ Per Month
CRO focuses on increasing online sales through landing page testing, checkout flow experimentation, email capture enhancements, and similar work all aimed at boosting on-site conversions. Top agencies charge from $1,000 up to $20,000+ per month while solo consultants often fall between $3,000-$5,000 per month. Moreover, consider the sales volume potential to gauge if premium CRO investment could pay off.
SEO Reporting & Analytics- $500+ Per Month
Software tools for tracking rankings, keyword placements, site analytics, and lead intelligence range from $50 to $500+ per month. Factor in potential additional fees for professional analysis and consulting to optimize the data. Furthermore, reporting costs provide worthwhile visibility into SEO ROI.
Conclusion
The e-commerce SEO packages should provide clarity on setting realistic budgets tied directly to expected business returns. Total Web SEO is your one-stop solution for all your digital marketing needs. Our experts work closely with you to develop personalized strategies that align with your goals.
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