How Bulk SMS Marketing Can Impact Your Real Estate Business

How Bulk SMS Marketing Can Impact Your Real Estate Business

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Selling a house has gotten harder as a result of the global housing crisis and economic downturn. For a very long time, real estate agents would place an ad in the neighbourhood paper advertising the availability of a home and schedule an open house for the following weekend. Those approaches are obsolete as technology and society advance, particularly in light of the busier than-ever clients. Here’s a solution that could help estate agents convert inquiries into sales: bulk SMS marketing.

Cold calling and sending out individual SMS messages to clients are no longer viable options. Not to mention awaiting the arrival of potential customers. Estate agents can easily enable mobile marketing and launch an online real estate presence with bulk SMS marketing.

Features that demonstrate the benefits of using bulk SMS for real estate surveying and client profile creation.

  1. Creating and Surveying Client Profile

SMS offers a practical way to contact your clients compared to other methods like social media, phone calls, emails, or Whatsapp. Compared to social media or email, SMSes have a much higher open rate, which greatly increases the likelihood that the recipient will see the message. Realtors can amass vital data about potential clients and the kinds of properties they are looking for by integrating a CRM system and AI into their websites. The property manager can build a client profile using this information for sales and prospecting.

For instance, if a deal for studio apartments is available, the agents can use bulk SMS messages to inform only those potential buyers who meet the property’s requirements. If there is interest, the buyers can reply to the notification. The realtor can notify interested buyers of a showing or sale when an adequate number of interested parties have expressed interest.

  1. The Smart URLs Can Be Added Using Bulk SMS.

Marketers can monitor how customers respond to their campaigns with the aid of smart URLs. They can use it to direct visitors to landing pages and exclusive deals.

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Consequently, these URLs can be added to bulk SMS service to provide a more tailored user experience. The text messages are delivered to recipients using smart URLs, which also make use of the delivery status notifications feature. Additionally, the recipient’s interaction with these  essages, including opening and clicking, could be monitored.

A call to action towards the website or a call is necessary for the campaign to be effective. A feature of our BTL campaign allows you to include a URL to direct traffic to your website. Real-time receiver engagement tracking will be made possible by smart URLs. Additionally, it points readers to optimised landing pages where they can find more options for the product or service.

  1. Real Estate Sales Assistance at Your Disposal

Customers who are buying or renting a property need to be kept informed at every stage. This is where the integration of CRM software and bulk SMS marketing tools comes into play. Multiple property inquiries and client leads are handled simply and processed simultaneously. Real estate agents can instantly update all of their clients via SMS about the status of the mortgage approval process for the purchase or lease of a property. 

The same holds for brokers who work with recent developments. To inform customers of any delays or progress on their new homes, bulk SMS marketing tools can be used.

  1. Create and Plan Campaigns

A realtor can plan and send multiple campaigns to a specific group of potential buyers at the same time by using bulk SMS marketing. There is no need to set up individual campaigns, which ultimately saves a significant amount of time and frees up the realtors to concentrate on what they do best. Bulk SMS can also be useful for planning and launching holiday or seasonal campaigns to engage potential customers.

  1. Optimal Open Rates

In comparison to other marketing channels, SMS campaigns have higher open rates. In the first three minutes after delivery, 90% of messages are read. Owners of real estate businesses will find SMS to be the best channel due to the open rates, visibility, and returns it offers. Additionally, it gives you the freedom to modify and broaden the reach of your campaigns.

An SMS campaign can have an open rate of up to 90%. The fact that 90% of the recipients open your message is encouraging. It indicates that your message is being seen, is being added to people’s calendars, and is therefore more likely to be read.

When it comes to marketing, SMS also provides the highest level of visibility. SMS messages are seen and read while email has spam filters and visibility restrictions. Additionally, they are simple to track, allowing you to assess the success of your campaign.

SMS marketing is simple to set up, and campaigns can be created in under five minutes. You can quickly add subscribers and send messages after setting up your campaign.

With SMS marketing, you can write and distribute original messages that are delivered to customers’ mobile devices. Among other things, you can use messages to remind people to keep appointments, send out coupons, and advertise events.

Final Thoughts

Checkout Guni’s SMS pricing and coverage page for more details and pricing on bulk SMS marketing. The price of an SMS package with various features and in various countries will be estimated by our pricing estimator.

Including SMS gateway can significantly improve your ability to connect with your target audience. It is the most straightforward and can aid you in forging closer ties with potential customers.

Bulk SMS is incredibly affordable and can be used for any industry, including real estate. It might increase traffic to the page that advertises your home.

You can get help with this from Guni, a digital marketing company in Australia that provides bulk SMS services. Our bulk messaging has helped numerous businesses establish open lines of communication to achieve long-term stability and growth.

 

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