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We worked one client for number of years. In the early phases regarding their campaign they selected some really poor keywords. We let them know this but these were insistent that runners move in front. We were able to get damaging your site . their keywords ranked thoroughly on the search engines, but as we suspected, sales did not increase. Every few weeks the client would contact us asking if there was anything else that can be accomplished to increase sales. We often made suggestions on how you can improve their website along with recommending they change their optimized keywords. The site improvements they considered and the best kinds made. They keyword changes were considered but never approved. Eventually they left us.
