Industry Overview of Hair Straightener Market
A hair straightener is a styling tool used to straighten and smoothen hair. It consists of two heated plates that clamp together to apply heat and pressure, which helps transform curly or wavy hair into straight strands. It is equipped with a temperature control feature that allows users to adjust the heat settings based on their hair type and desired results. It offers a convenient solution for achieving smooth and manageable hair at home or in professional salon settings and helps save time and money. Besides this, as it aids in reducing frizz, taming unruly strands, and experimenting with different looks without making permanent changes, the demand for hair straightener is rising across the globe.
How Big Is the Hair Straightener Market?
The global hair straightener market size reached US$ 587.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 759.9 Million by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.
Global Industry Trends and Drivers:
The increasing demand for versatile hairstyling options and the desire to achieve salon-like results at home represent one of the key factors positively influencing the market. Additionally, the growing emphasis on personal grooming and self-expression is catalyzing the demand for hair styling products. Moreover, advancements in hair straightener technology and the development of products incorporated with innovative features such as temperature control, ionization technology, and ceramic coatings to minimize heat damage, protect hair health, and enhance styling outcomes are driving the market. Furthermore, the increasing availability of hair straighteners across online distribution channels at discounted rates and supported with free home delivery services is propelling market growth.
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What Is Included In Market Segmentation?
The report has been segmented the market into following categories:
Breakup by Plate Type:
- Ceramic
- Titanium
- Tourmaline
- Others
Breakup by Distribution Channel:
- Offline
- Online
Breakup by End User:
- Household
- Commercial
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
The report provides a comprehensive analysis of the industry key players listed below:
The Major Players in the market are Beurer GmbH, Bio Ionic Inc. (Beauty By Imagination), Cloud Nine Hair, Conair Corporation, Cortex Beauty, Dyson Limited, FHI Heat (Luxury Brands LLC), Geloon Electronic Technology Limited, Izutech, John Paul Mitchell Systems, Koninklijke Philips N.V., Panasonic Holdings Corporation and Revlon Inc.
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