The modern retail industry is a competitive one with brands trying to stand out and draw the attention of shoppers. A brand needs to concentrate on making people notice what it is selling when it is placed with the competition. Metalized boxes can make a brand stand out due to their shine and appeal. The packaging includes a thin metal layer on it which is made of aluminum.
This allows the box to have its desired shine and metallic look. The boxes are able to attract in the competitive retail industry due to their outstanding look.
Metalized packaging has many advantages which is why brands choose it. However the packaging solution has challenges as well. It is important to look at the advantages and challenges of any packaging type that you want to choose. The following discusses this with regard to metalized packaging.
Provide enhanced protection
Brands need to look for strong packaging that will provide enhanced protection to the product that is being packaged. Packaging made with good quality materials will even stand out as it can protect the product and give a good impression to shoppers.
These boxes are able to give an extra layer of safety to the product. The materials that get used to make the box are durable as well as sturdy so that the product can remain safe. The packaging therefore has the ability to protect the product from stuff like light, moisture, air, etc.
Premium brands opt for this packaging as the product can remain well protected in cardboard silver and gold metalized boxes. If the product reaches customers in good-condition in strong packaging, a positive impression is given to customers.
An extra layer of metallic inks gets used to cover the box allowing it to be stronger than normal packaging boxes.
Easy to print
It is easy to print on these boxes so that unique packaging can be gotten. A brand can print part of the box and leave the other part unprinted so that the gold or silver foiling can shine and attract.
Colors can be added so that a certain message is conveyed to customers. For instance a brand can include information in black ink on a gold foil box to give the impression of luxury.
Details can even be added which will help let customers know about the product within the box and the brand as well. It is easy to include a brand logo on printed silver and gold metalized boxes helping the packaging let people know which brand is selling the product.
In this way people can know about the product and can even know which brand has manufactured it. Brand awareness will increase in this way. You can add embossing on the brand logo letting it feel different than the rest of the box and stand out as well.
Finishing touches can even be added on the box like spot UV, lamination, etc. to enhance the look of the packaging. Boxes like these appear attractive and give a good impression to shoppers.
Visually appealing packaging
The retail market is flooded with products from many brands. Packaging that is like the competitions will blend with the other brands and not be able to stand out.
If you want your box to attract, you can consider adding gold or silver foiling on the packaging which people can easily notice. These touches allow the box to appear luxurious and premium. When people look at the box they get the impression that an exclusive and high-end product is in it. This will encourage them to want to try out the product.
Challenges
Metalized packaging does have many benefits but there are challenges present with it as well. One of these includes the aim to get sustainable packaging. It is now necessary for brands to choose packaging that will not damage the environment if they want to get a larger consumer base.
A brand needs to get the box made with materials that will not pollute the environment. The packaging even needs to be printed so that it remains sustainable. This challenge can be tackled when cardboard gets used to make the box. The packaging can then be printed with sustainable inks so that the box remains eco-friendly.
Another challenge with custom metalized boxes is that a brand may feel like it has limited design options available with these boxes. This is because the colors and graphics used should match the gold or silver foiling used.
Brands can tackle this by choosing the right foil color which is according to the impression they want to give. For instance gold can be used to give the image of magnificence whilst silver foil can be used when wanting to give the impression of modernity and elegance.
Silver and gold metalized packaging can help a company when it tackles the challenges associated with these boxes. The packaging can end up shining on a store shelf and standing out in front of the competition.
