The buying of food and other groceries via digital channels, like websites or mobile applications, is referred to as the “online grocery market.” It enables customers to peruse and choose products, arrange for pickup or delivery, and make payments. Customers can now buy for groceries conveniently and quickly online without of having to make in-person trips to brick-and-mortar establishments.
According to SPER market research, ‘Europe Online Grocery Delivery Market Size– By Delivery Type, By Product Type, By Platform, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe Online Grocery Delivery Market is projected to grow with a CAGR of 17%.
Online grocery shopping is becoming more and more popular in Europe due to rising customer demand for time-saving and convenient options. Additionally, a number of technological and infrastructure developments that have made it simpler for customers to shop for groceries online, such as better internet access, user-friendly mobile applications, and effective logistical networks, are favourably affecting the market growth. Aside from this, the grocery industry is rapidly going digital, and as a result of lockdowns and safety concerns, customers are resorting to online channels for their grocery needs, which has accelerated the rate of product adoption. Moreover, the industry expansion has been accelerated by the growing number of well-known grocery stores making their way online and the emergence of specialised online grocery platforms.
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However, in addition to the consumer base, food costs are also very erratic. Food prices are influenced by several factors. Food delivery services usually find it difficult to set appropriate prices and stay competitive in the market. Food delivery services need to concentrate on creating offensive or defensive pricing strategies in order to compete, in addition to the rising income shortages of their partners and inflation. This affects profitability by increasing pressure on margins. Although grocery shopping online, some consumers can still be hesitant to embrace the digital channel due to concerns about the quality and freshness of the products.
Impact of COVID-19 on Europe Online Grocery Delivery Market
Furthermore, during the COVID-19 epidemic, the internet grocery delivery industry saw tremendous development due to lockdowns and safety precautions that increased demand. The sector flourished as a result of a greater reliance on home-based services. Delivery services, especially for fast food, saw rapid growth. Due to its emphasis on convenience and security, online food shopping has become increasingly popular among a wide range of customer demographics as a result of the pandemic. It is expected that the change in consumer behaviour would persist beyond the pandemic. Vulnerabilities in the supply chain were made public, forcing online retailers to modify their operations in order to handle delays in manufacturing, shipping, and receiving goods. This meant that backup plans were needed to ensure that products would always be available.
Europe Online Grocery Delivery Market Key Players:
Geographically, the internet penetration rate, customer inclinations, and competitive environment all have an impact on the regional differences in the European online grocery business. Additionally, some of the market key players are Amazon.com Inc., Delivery Hero, Doordash, Flink, Getir, Gorillas, Just Eat, Rewe, Uber Eats, Zomato, Others.
Europe Online Grocery Delivery Market Segmentation:
By Delivery Type: Based on the Delivery Type, Europe Online Grocery Delivery Market is segmented as; Meal Kit Delivery, Quick Commerce, Retail Delivery.
By Product Type: Based on the Product Type, Europe Online Grocery Delivery Market is segmented as; Bakery & Snacks, Beverages, Canned & Packaged Foods, Dairy & Eggs, Fresh Produce, Meat & Seafood, Others.
By Platform: Based on the Platform, Europe Online Grocery Delivery Market is segmented as; Websites, Mobile Apps.
By End User: Based on the End User, Europe Online Grocery Delivery Market is segmented as; Business/Institutional Customers, Individual Consumers.
By Region: This research also includes data for United Kingdom, Germany, France, Spain, Eastern Europe and rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link: –
Europe Online Grocery Delivery Market Analysis
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