Using email marketing automation, you can send your subscribers promotional messages automatically. Marketers can save time compared to when they had to manually compose and send out promotional emails because the process is automated. Email marketing automation works even better when sent immediately following a subscriber action, such as subscribing to a newsletter or abandoning a shopping cart.
Email marketing automation?
The goal of email marketing automation is to reach subscribers with timely, relevant, and tailored messages by using predefined triggers. By automating the process, marketers may replace manual, one-time messages with timely, personalized ones based on consumer data and behavior-triggered rules. When someone signs up, one way to automate their email campaign is to send them a welcome sequence. In this series, you may introduce your brand, provide useful content, and encourage subscribers to engage with you further through a series of emails.
What is the process of automating email marketing?
Dedicated platforms compose and send emails for email marketing automation. Marketers first import email and consumer data into the platform. Next, they construct emails and set triggers and criteria for when they send. Marketers may automate complex branching scenarios to provide targeted, timely messages without manual sending. Email marketing automation workflows run automatically based on triggers and conditions.
Standard email marketing automation setup action plan:
- Select a predefined automation workflow or create one.
- Edit and set customer behavior triggers.
- Use audience filters or exit criteria to customize workflow.
- Edit your email’s content (including any discounts). and intro
- Choose flow actions like delay, split, or A/B testing.
- If you prefer SMS or push notifications, add one.
- Now, wait for customers to act, like abandoning a cart.
- Email app delivers preset message
Innovative email marketing automation
Listed below are a few guidelines for automating your email marketing campaigns with the greatest possible results. These are strategy-based and not feature-or software-dependent; they pertain to email campaign. In a flash
Make sure every campaign has a checklist for preparation.
First things first: before you implement any kind of email marketing automation, write down your goals. You can increase the likelihood of success for your automation campaign by being more precise about its goals.
Check these before starting a campaign:
- If you want to know how well your campaign is doing, you need to set clear and quantifiable goals. To keep tabs on progress, use metrics like openings, clicks, conversions, etc.
- Do your homework and use demographic segmentation to craft messaging that will resonate with your target group. Content that is timely, relevant, and tailored to your audience’s preferences is guaranteed.
- Figure out what makes each subscriber group tick, and then make material that speaks to them specifically. In order to address pain points and wants, you should link your content with behavioral targeting.
Categorize your subscribers
Every one of your subscribers or clients is unique, which is something you already knew. Therefore, you should be able to classify your subscribers and current clients into distinct groups. Some typical examples of client segmentation are as follows:
- Engagement on websites
- Novel clients
- People that have purchased from us before
- Unactive members
- Dedicated patrons
- Address Male or female
- Imagine, for the sake of argument, that you wish to contact dormant clients.
- Customers who haven’t made a purchase from you during the past 60 days can be easily segmented.
Benefit from web analytics and consumer profiles
The key to satisfying your current clientele is getting to know them and responding to their needs. Even before a customer makes a purchase, you can learn a lot about their trip with the help of Google Analytics. Additional features include our Live View web tracking, which provides real-time visibility into user behaviors. Some examples of these actions are viewing a product or page and adding or removing items from a shopping cart.
How can you use this data?
Draw attention to the best-performing pages and goods that appeal to specific types of visitors. Display your top deals via pop-ups, email campaigns, and other advertising methods.
Locate site visitors that show clear indications of wanting to buy. This includes dealing with the same kind of products again and again. The next step is to encourage a purchase through the use of personalized communications or discounts.
Expand the depth of your consumer profiles. For more accurate segmentation, record customer actions both before and after the transaction. Make use of these findings to tailor messages and offers based on user interests and behavior patterns.
Put A/B tests into action.
A/B testing is crucial for email marketing automation. You can send two versions of the same message with various ideas to test instead of one.
Use A/B Testing to optimize subscription outcomes.
Start today with these amazing A/B testing ideas:
- Test subject lines with different discounts to see if subscribers prefer % or $ indications.
- Emoji email subject lines: test their efficacy. Keep the subject line the same with and without emojis.
- Try subject lines with and without subscriber names. Try using their name instead.
- Try subject lines with and without limited-time offers.
- Test different email offers, items, etc. to determine which gets more clicks and orders.
- You can test forms to see what your audience values most.
Sign up using specific forms.
Inviting people to join your email list through one of your many signup forms is a terrific strategy to grow your subscriber base. Still, you should to up your game if you’re serious about competing with the pros. As a result, your e-commerce marketing automation plan will need to incorporate sophisticated signup behaviors.
Activate dormant subscribers
You undoubtedly already know that retaining current clients yields higher profits than constantly acquiring new ones. Therefore, don’t overlook re-engagement as a form of email marketing automation. Utilize targeted email marketing automations like these to re-engage dormant subscribers:
- A campaign to upsell or cross-sell products that they might be interested in seeing more of
- A promotion to entice customers who haven’t bought anything in more than three months by giving them a special discount on their next purchase.
- An initiative to get customer feedback in which they are asked to express their thoughts and ideas regarding your offerings
- Offer them a limited-time discount code to encourage them to shop with you again
- An incentive for returning customers to reactivate their accounts
A lifecycle stage map can be used to segment subscribers.
Customer lifecycle segmentation makes it possible to categorize subscribers according to the degree of engagement they have with your company, the loyalty they have shown, and the future value they add to your company. On the other hand, in order to segment subscribers using the lifecycle stage map, marketing automation software is required.
The following are some of the helpful ways in which the lifecycle stage map strengthens marketing goals:
- Messages that are specifically tailored to each stage should be crafted individually. Content should be optimized based on the requirements and actions of subscribers.
- The implementation of customized promotions for various market segments is an example of personalized offers. Motivating subscribers based on where they are in their journey might help you maximize the impact of your rewards.
- The process of reactivation marketing involves identifying and automating campaigns at different stages of the customer lifecycle. These include the “At risk” or “About to lose” stages, which are designed to re-engage the audience before they disconnect.
- Establishing automatic nurturing sequences is an important step in the process. When it comes to the “Need nurturing” category, these direct subscribers in the direction of conversion.
Summary
Through the use of email marketing automation, you may establish a strong connection with your audience. It gives you the ability to send unique and pertinent messages to the people who subscribe to your newsletter. These are developed on the basis of their actions, preferences, and requirements. Over the course of this conversation, we have covered the operation of email marketing automation, as well as some advanced tactics for optimizing your campaigns. Additionally, we have included some samples of various sorts of automation that can be used for email campaign. The welcome and birthday series, as well as the abandoned cart and product series, are all included in this category. When you are developing your own workflows for email marketing automation, you can draw inspiration from our examples below.
