The latest report by IMARC Group, titled “Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2024-2032“, The global electric toothbrush market size reached US$ 3.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.
An electric toothbrush is a device to clean teeth, gums, and tongue by using rotation or side-by-side movement of the head. It is easy to use, convenient, and widely available in different sizes, shapes, colors, and features, such as brushing modes, timers, and pressure sensors. It is effective in removing plaque and reducing gingivitis as compared to a conventional toothbrush. It assists in retaining gum health and enhancing oral health with orthodontic appliances. As it is utilized by children, adults, and people with disabilities and limited mobility disorders, the demand for electric toothbrushes is increasing across the globe.
Electric Toothbrush Market Trends and Drivers:
Presently, the rising awareness about oral hygiene among individuals due to changing lifestyles and inappropriate dietary habits around the world represents one of the primary factors contributing to the growth of the market. Additionally, the increasing demand for electric toothbrushes among the masses due to the rising prevalence of disabilities and health issues is strengthening the growth of the market. Apart from this, the wide availability of electric toothbrushes through supermarkets, hypermarkets, convenience, pharmacies, and online stores is positively influencing the market. Moreover, the increasing integration of artificial intelligence (AI) in the electric toothbrush to monitor, track, and record the health of teeth is offering lucrative growth opportunities to industry players. Furthermore, rising incidences of dental problems, such as bad breath, tooth decay, gum disease, and root infection, among the masses worldwide are supporting the growth of the market.
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Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Technology:
- Rotational
- Vibrational
Breakup by Bristle Type:
- Soft Bristles
- Nanometer Bristles
Breakup by Distribution Channel:
- Online
- Offline
Breakup by End User:
- Adults
- Children
Breakup by Application:
- Soaps and Detergents
- Cosmetics and Toiletries
- Fine Fragrances
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Conair Corporation (Jarden)
- Den-Mat Holdings LLC
- Dr. Fresh LLC (High Ridge Brands Co.)
- FOREO
- Koninklijke Philips N.V.
- Lion Corporation
- Panasonic Corporation
- Shenzhen Risun Technology Co. Ltd.
- Procter & Gamble Company.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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