Whether they’re in need of a home remodel or simply looking for a construction company, most potential clients will find you through your website. That means your website needs to be both visually appealing and functional!
Start by articulating your brand ideals. This will help you decide what information to include on your website and how to organize it.
1. Keep it simple
Creating a website for your construction business can be a daunting task. But with the right web designer, it can be an effective tool to drive growth and attract new customers. Unfortunately, many contractors end up hiring a web designer who doesn’t have much experience with the construction industry. This can result in a website filled with stock photos of bearded men in hard hats, and generic-looking text. A website like this might look ok at first glance, but it’s unlikely to stand out from the crowd or generate leads.
A well-designed website is an essential part of any business, but it’s particularly important for a construction company. A good website will have a Services page that extensively covers the different types of work you can do, and a Projects page that showcases your best work. The Projects page should include before/after pictures of the space, as well as a detailed description of the scope and timeline of the project.
Lastly, it’s important to have a Contact page on your website that includes your contact information and a form for prospective clients to fill out. This will allow them to easily reach out to you and speed up the buyer cycle. Many construction companies also include a social media section on their websites, which is a great way to connect with your audience and share updates about your business.
2. Make it mobile-friendly
Most of your potential customers will be looking for a contractor or construction company on their mobile phone, so making sure your website is mobile-friendly should be your first priority. Mobile-friendly websites are readable on smaller screens without the need for pinching and dragging to zoom in, or scrolling left and right. If your site is not mobile-friendly, customers will probably leave it quickly and go elsewhere.
In addition to ensuring that your site is mobile-friendly, make sure it has the right content. This means having a page that shows what type of work you do, before and after photos of projects you’ve completed, testimonials from past clients, and a description of your services and processes. This will help people decide if your company is the right fit for them.
When it comes to building a website, the tools you use aren’t as important as the quality of the content and design. You can build a great website using any number of software platforms, including WordPress, Squarespace, Weebly, Wix, and Godaddy. However, it is the quality of your writing, images, and psychological connection with the customer that will determine how effective your website is.
If you’re not already doing so, start creating video content to post on your website. Videos are a great way to show potential customers what you do, and they’re also highly engaging. For example, if you’re a roofing company, record yourself explaining why you choose to install specific shingle brands, or if you’re a home builder, explain why you believe that certain windows are better than others.
3. Make it easy to navigate
A good construction website is more than just a place to display your business’s work. It’s also a tool to capture new leads and convert them into paying clients. In order to make that happen, your website needs to be easy to navigate.
To make it easy to navigate, your website should include clearly-marked navigation bars and page sections. It should also avoid using too many distracting elements, such as slideshows or animation. These can be confusing and can cause your visitors to lose interest in your website.
It’s also important to use high-quality images on your website. While it’s preferable to have original photography, you can find affordable (or even free) stock photos on websites like Unsplash and Envato Elements.
Your construction company’s website design is the best tool to showcase your past projects and your team’s skills. This will build trust with potential clients and show them that you’re a trustworthy, reliable company.
To do this, you should create a dedicated project page for each of your projects. This page should feature a before and after photo of the project as well as a description of the project. It should also include a contact form and a map of the location of the project.
You can also highlight your social media accounts on your website to add a more personal touch and show potential customers that you’re a trustworthy, professional company. In addition, you can add testimonials and reviews from past clients to further establish your credibility.
4. Make it easy to contact you
The vast majority of consumers, when looking for a business to work with on their home renovations or construction projects, are going to do some online research before making any decisions. They might look at your social media pages or reviews, a Google search, photos on your website, or even contact you directly via your site. In fact, studies show that 56% of consumers won’t consider a business without a website.
While many construction businesses have a general Services page with a bulleted list of the things they offer, it’s important to have a project/case study page and detailed individual service pages too. Having specific content around the different types of projects that you can do, such as kitchen remodeling or bathroom remodels, shows your knowledge and expertise in those areas. It can also help you stand out from other competitors with similar offerings.
On the bottom of your Services page, be sure to include a contact form that makes it easy for a client to get in touch with you. This helps shorten the buyer cycle and makes it easier for you to secure the contract. You can even have a contact form on every page of your website to drive more leads.
While there are plenty of DIY tools to help you create your own website, it’s nearly impossible to produce a high-quality site on your own without training and experience. Not only do you have to figure out how to use all of those tools, but you also need to know how to create engaging and compelling content. Plus, there’s always the risk of errors that can cost you in the long run.
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