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The 15 Best Cosmetic Brands around the Globe

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The global cosmetics beauty market has an estimated value of around $500 billion at present. This makes it an exceedingly lucrative industry worth hundreds of billions in revenue. With countless companies vying for market share in this competitive space, discerning the truly exemplary brands can prove challenging for consumers.

L’Oréal

The French giant is undoubtedly the world’s largest beauty company. Founded in 1909 by Eugène Schueller as a hair dye business, L’Oréal now boasts an empire of over 30 iconic cosmetic and personal care brands generating over $30 billion in annual revenue. L’Oréal’s prestigious portfolio includes household names like Maybelline, Garnier, Lancôme, Giorgio Armani Beauty and Urban Decay. They are recognized as an innovator in skincare, makeup, hair color and more.

Unilever

This Anglo-Dutch consumer goods company has a powerful presence in personal care and cosmetics, owning over 400 brands used by 2.5 billion people daily. Unilever beauty brands found in millions of homes worldwide include Dove, Vaseline, Axe, TreSemme, Simple, Love Beauty & Planet, Dermalogica and Murad. Unilever reported €50 billion in beauty and personal care sales in 2022.

Procter & Gamble (P&G)

The American multinational is another giant in consumer packaged goods with a major stake in cosmetics. P&G beauty brands boasting global appeal include Olay, SK-II, Dolce & Gabbana fragrances, Herbal Essences, Head & Shoulders, Pantene, Gillette, Venus and more. P&G reported $14.4 billion in beauty sales across its fiscal year 2022.

Estée Lauder

Founded in 1946 by its namesake, this iconic American brand offers prestige cosmetics, skincare and fragrances. Estée Lauder’s portfolio contains over 25 brands including MAC Cosmetics, Clinique, Smashbox, Aveda, Bobbi Brown and La Mer. They reported net sales of $14.3 billion in fiscal 2022. Estée Lauder is known for luxurious makeup and skincare with high quality ingredients.

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Shiseido

One of the largest cosmetic companies in Japan, Shiseido has over 140 years of history developing innovative beauty products. They operate over 50 brands like their namesake Shiseido line, as well as global names like Nars, Laura Mercier, bareMinerals, Cle de Peau Beaute, Dolce & Gabbana Beauty, Issey Miyake and more. Shiseido raked in over $8 billion in consolidated net sales for FY2022.

LVMH Moët Hennessy Louis Vuitton (LVMH)

The French luxury conglomerate has a commanding presence in high end cosmetics, perfumes and skincare. LVMH beauty brands include Christian Dior, Givenchy, Guerlain, Benefit Cosmetics, Make Up For Ever, Acqua di Parma Fragrances and Fresh Cosmetics. Their perfume and cosmetics sales reached €6.6 billion in 2022. LVMH focuses on elite beauty experiences.

Coty

This New York-based beauty company boasts many trendy cosmetic brands with global appeal. Coty’s diverse label lineup contains Covergirl, Rimmel, Max Factor, Sally Hansen, Kylie Cosmetics, Hugo Boss, Guess, Calvin Klein Fragrances, OPI nail products and more. Even amidst the pandemic, Coty reported $4.63 billion in net revenue for fiscal 2022.

Natura & Co

The Brazilian personal care giant now includes The Body Shop, Aesop, Avon and more under its growing umbrella after major acquisitions. Combined, these brands help Natura & Co generate annual net revenue exceeding $10 billion. They aim to offer quality beauty products while promoting environmental and social responsibility.

Revlon

An iconic American brand founded in 1932, Revlon revolutionized cosmetics marketing for the mass market. Revlon offers affordable, accessible beauty staples including face makeup, lip products, nail polish, hair color and fragrances. Despite recent financial troubles, Revlon still sees over $2 billion in annual net sales.

Kao Corporation

This Japanese chemical and cosmetics company provides popular skincare, haircare and personal care brands in Asia and worldwide. Kao’s portfolio contains Jergens, Biore, John Frieda, Guhl, Molton Brown, Kanebo Cosmetics, and prestige skincare lines like RMK and SENSAI. Kao reports annual beauty care revenue over ¥1 trillion.

Beiersdorf

This German multinational is home to leading skincare brands that are global favorites. Beiersdorf’s blue-chip brands include Nivea, Eucerin, Hansaplast/Elastoplast, and luxury skincare label La Prairie. Beiersdorf reported €7.025 billion in sales for its Consumer business segment in 2022.

L Brands

Best known as the parent company of Victoria’s Secret, L Brands also houses respected mass market makeup names like Bath & Body Works which saw $4.55 billion net sales in 2022. Brands like VS Beauty and Pink Beauty blend L Brands’ specialty in fragrances with new makeup offerings.

Johnson & Johnson

The pharmaceutical and medical devices giant also operates a thriving consumer division focusing on skincare and baby products. Popular J&J cosmetic brands include Neutrogena, Aveeno, Clean & Clear, RoC, Lubriderm, and Johnson’s baby. J&J’s worldwide beauty sales neared $4 billion in 2022.

Amorepacific

South Korea’s biggest cosmetics company, Amorepacific offers over 20 K-beauty brands known for advanced ingredients and quality. Notable brands include Laneige, Innisfree, Etude House, Sulwhasoo, Mamonde, Ryo and Hanyul. Amorepacific reported ₩5.7 trillion in 2022 consolidated revenue.

Cosmoprof

Unlike other brands on this list, Cosmoprof is primarily a B2B beauty company out of Italy organizing Cosmoprof promo code trade fairs for professionals worldwide to showcase cutting edge cosmetics. Cosmoprof also operates retail beauty chains like Kadeau and creates exclusive products with the Cosmoprof brand.

Conclusion

From drugstore favorites with mass appeal to luxury labels delivering elite experiences, these global cosmetics powerhouses provide the innovative products we know and trust. While many compete for our beauty spend, most of the top brands are owned by just a handful of corporations like L’Oreal, Unilever and Estee Lauder. Next time you reach for a beloved lipstick, cleanser or hair product, it likely comes from one of these international titans shaping the future of cosmetics.

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