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Web Design Principles
Web Design Principles

Navigating the Basics: Beginner’s Guide to Web Design Principles

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Ready to embark on a web design journey? If you are an enthusiast web design student, this article is for you. Here, we have discussed some common web design principles that beginners often ignore.

When you’re learning web design, it may feel like there are a million design choices to make. But the truth is most successful website designs follow the same design rules that make them a success.

The article will teach you exactly this. It will take you through some of the most important web design rules that will help you create stunning and successful sites. So without any delay, let’s get started with this beginner’s guide to web design principles. As a reputable Web design institute in Rajkot, we have given you the best practices you can follow.

Understanding the Fundamentals

What is Web Design?

Web design refers to the process of creating and designing websites. It encompasses various aspects such as layout, visual appearance, user interface, and user experience. Effective web design aims to create visually appealing, functional, and user-friendly websites that meet the needs of both the site owner and its visitors. Web designers utilize a combination of technical skills, creativity, and understanding of user behavior to design websites that effectively communicate information and engage users.

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Key Components of Web Design

Layout:

  • The layout of a website refers to the arrangement of its elements, including text, images, and navigation menus, within the webpage.
  • A well-structured layout ensures that information is organized logically and is easy for users to navigate.

Typography:

  • Typography plays a significant role in web design, as it directly impacts the readability and visual appeal of a website.
  • Choosing appropriate fonts, font sizes, and spacing is essential for conveying the website’s tone and hierarchy of information.

Color:

  • Color is a powerful tool in web design, influencing the mood, brand identity, and visual hierarchy of a website.
  • Understanding color theory and how different colors evoke emotions and convey meaning is essential for effective color selection.

Images and Graphics:

  • Images and graphics are vital elements of web design, helping to convey information, enhance visual appeal, and engage users.
  • Choosing high-quality images that are relevant to the content and resonate with the target audience is essential.

Navigation:

  • Navigation refers to the way users move through a website and access its various pages and content.
  • Intuitive navigation is critical for helping users find the information they need quickly and efficiently.

Web Design Principles for Beginners

1. Implement a Visual Hierarchy

Visual hierarchy refers to the smart use of visual cues like size, color, and placement of elements to tell site visitors what’s the most important, less important, and where they should look first. Most newbie designers commit this mistake when they start their web designing journey.

They focus more on visual design, and in an attempt to look good, they forget about user experience. Beginners often ignore hierarchy and keep everything on their site equal, which confuses users.

If you are in the initial stage of your web design journey, keep this crucial web design principle in mind. Make sure your user gets the most important information rather than visually appealing ornamental features.

2. Don’t Leave Too Many Options

When you put too many options in front of users, you are reducing the likelihood of decision-making.  And if they do make a decision, they might be dissatisfied with the choice as it is hard to leave behind a lot of options.

At Artshala, we particularly put more emphasis on teaching students not to leave too many options for their visitors when they design a site.

There is a theory that says the more choices you present, the more time it takes for users to decide, which eventually makes them leave your site without doing anything. So, don’t jam up your web page with too many CTAs. Keeping only one per page is ideal.

3. Keep Enough White Space

White space means an empty space on your site. It doesn’t have to be white. It just has to be empty. White space leaves breathing room in your website, giving it a clean and neat look that users would like to go through.

White spaces are important for a clean user experience. It is a well-known fact that users don’t actually read or see your website; they just skim it. So, when they visit your website and see that it is cramped with a lot of content, they’ll leave it the next second.

A clean-looking site will give the user direction. It gives a navigability. This is a web design principle we strictly follow at Artshala and encourage our students to do the same.

4. Keep it Simple, Stupid

This is an important web design principle to keep in mind. All designers, whether web or graphic, are taught the KISS principles in their learning phase. And indeed, keeping things as simple as possible is a key to winning users.

At Artshala, we always advise designers to go for simplicity instead of flashy designs that don’t serve any purpose. Students often fall for various CSS and Bootstrap tricks and try implementing all of them in their mockup sites.

It might be enchanting to see all the motions and effects, but if it doesn’t serve the user’s purpose, or it hurdles site performance or usability, it is not a good design.

5. Write Effective Copy

Text is a primary design element in websites. So make sure your copy is crisp, to the point, and creates the intended effect on the user’s mind. There is nothing uglier than keeping long blocks of text without images. Avoid promotional or exaggerated language. It won’t impress your visitors.

Similarly, cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical terms won’t do any charm. So always go for short phrases and plain and objective language. Your web copy should be well-laid out and scannable.

Also Read: 20 Simple Steps to the Web Design Process For Your Website

Conclusion

If you are a beginner web designer, know that web design is more than just gathering flashy elements together. A true website design is more lean towards users. Knowing these design principles will help you create sites that are not just visually attractive but also induce sales.

You can learn more about web design with Artshala – a prominent web design institute in Rajkot. We provide our students with complete practical knowledge of creating successful sites that adorn their portfolio and lead to landing a job. Ready to jump-start your web design career? Contact us for inquiries.

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