The latest report by IMARC Group, titled “Augmented Reality in Healthcare Market Report by Product (AR Displays, AR Sensors, AR Input Devices, AR Semiconductor Components, and Others), Technology (Head Mounted Devices, Handheld Devices), End User (Hospitals and Clinics, Research Laboratories, and Others), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the market. The global augmented reality (AR) in healthcare market size reached US$ 1,977.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 10,025.4 Million by 2032, exhibiting a growth rate (CAGR) of 19.77% during 2024-2032.
Factors Affecting the Growth of the Augmented Reality in Healthcare Industry:
- Increasing Demand for Enhanced Surgical Procedures:
The increasing demand for enhanced surgical procedures, boosting the utilization of augmented reality (AR) technology as it offers surgeons and healthcare professionals unprecedented precision and efficiency during operations, is one of the major factors fueling the market growth. Moreover, AR facilitates a more detailed visualization of the patient’s anatomy, enabling surgeons to perform minimally invasive (MI) procedures with greater accuracy. In addition to this, the widespread technology integration into surgical training programs, providing a highly interactive and immersive learning environment for medical students and professionals, is fostering the market growth. It improves the learning curve and enables novice surgeons to practice and hone their skills in a risk-free setting, thereby enhancing overall surgical expertise in the healthcare sector.
- Expansion of Remote Healthcare Services:
The widespread expansion of remote healthcare services is positively influencing the market growth. Along with this, the ongoing shift towards telehealth, spurred by the need for accessible healthcare to bridge the gap between patients and healthcare providers, is catalyzing the market growth. AR enables remote consultations and diagnostics with a level of interaction and visualization that closely mimics in-person visits. Moreover, it offers patients real-time guidance and support from healthcare professionals by illustrating medical conditions, demonstrating exercises or rehabilitation techniques, and guiding patients through self-administered treatments. Along with this, the growing demand for AR technology in remote healthcare services, as it offers a practical solution to some of the most pressing challenges in healthcare delivery, including accessibility, patient engagement, and the efficient utilization of healthcare resources, is stimulating the market growth.
- Rapid Technological Advancements:
The continuous development of AR technology, such as the improvements in hardware like AR glasses and software capabilities that enhance its applicability and effectiveness in healthcare settings, is acting as a growth-inducing factor. Moreover, the rising adoption of artificial intelligence (AI) algorithms to analyze vast amounts of medical data, such as electronic health records and real-time biometric data for healthcare professionals, is favoring the market growth. Furthermore, the integration of AR with AI is fostering the development of innovative healthcare applications, such as virtual nurses and AI-driven diagnostic tools, which provide support and information to patients. It improves patient outcomes and optimizes healthcare resources by automating routine tasks and enhancing decision-making processes.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- AccuVein Inc.
- Atheer Inc.
- Augmedics
- CAE Inc.
Google LLC - Koninklijke Philips N.V.
- Magic Leap Inc.
- Medical Realities Ltd.
- Microsoft Corporation
- Mindmaze
- Orca Health Inc.
- Siemens AG
- Wikitude GmbH (Qualcomm Technologies Inc.)
Augmented Reality in Healthcare Market Report Segmentation:
By Product:
- AR Displays
- AR Sensors
- AR Input Devices
- AR Semiconductor Components
- Others
On the basis of product, the market has been classified into AR displays, AR sensors, AR input devices, AR semiconductor components, and others.
By Technology:
- Head Mounted Devices
- Handheld Devices
Based on the technology, the market has been bifurcated into head mounted devices and handheld devices.
By End User:
- Hospitals and Clinics
- Research Laboratories
- Others
On the basis of end user, the market has been divided into hospitals and clinics, research laboratories, and others.
Regional Insights:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Region-wise, the market has been segmented into North America (United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
Global Augmented Reality in Healthcare Market Trends:
The growing application of AR technology in mental health and cognitive therapy applications to create controlled and immersive environments for patients to confront and manage their conditions in a safe and guided manner, is fueling the market growth. Furthermore, its integration with wearable technology for personalized mental health monitoring and support is fostering the market growth. Apart from this, the development of AR-assisted rehabilitation and physical therapy programs that create interactive and engaging exercises for patients recovering from surgeries or injuries to improve their motivation and adherence to rehabilitation regimens is catalyzing the market growth.
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