Writing texts for websites is a real challenge. The topic should be developed to make the content interesting for the user and optimized for the search engine. Influential SEO texts help improve the website’s visibility in search results and meet the information needs of potential customers, thus generating valuable website traffic. How to be successful? Use the following SEO copywriting tips: Idea – Editing – Optimization.
Text Idea
It all starts with an idea for a text. Please think about what you want to write about, what is essential to your customers, and what information they seek. You can get inspiration from a search engine, Google Trends or competitor websites. Keyword Planner from Google. When preparing an article, immediately pay attention to phrases that will help users find your text among many other content on the Internet.
Choose Long Tail Phrases
Also, look for long-tail keywords (so-called long-tail phrases ) that users search for. It is good to use such expressions as subheadings – How much to cook millet? , Ideas for preparing millet groats, Nutritional values of millet groats. Internet users’ inquiries can be attractive inspirations for the following paragraphs of the article.
How to Incorporate Phrases in Title Subheadings
Keywords should be placed in the text – in the title, subheadings, and individual paragraphs. If you plan the structure of the article before writing and consider the placement of phrases in it, later, it will be much easier for you to go through the stage of optimizing the text for SEO Services.
Limit The Number Of Keywords
Remember that influential SEO texts must be valuable to users. If you insert a keyword in every second sentence, the text will be challenging to read, and constant repetition will discourage the Internet user from reading the entire article. So make a compromise – a limited list of phrases you will place in various places in the text.
Editing The Text For The Website
Know your target audience before you write the text. If they are industry professionals, you can use technical language. However, when you target the article to people unfamiliar with the topic, choose simple vocabulary and use many comparisons so that users understand what you want to convey. When editing the text, pay attention to the following:
An Eye Catching Title
The title and teaser (lead) are the elements that most often determine that the Internet user clicks on our text to read it. The title should convey the main idea of the SEO content, presenting it excitingly and arousing the reader’s interest.
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The title should be short, contain keywords preferably in an exact match and reflect the article’s topic.
Text Length And Topic Exhaustion
Long texts on websites are beneficial from the positioning point of view if it is high-quality, unique content. The Google search engine rewards websites with an extensive range in which keywords are naturally intertwined. However, you should refrain from forcefully creating a comprehensive text and duplicating the same information. It is also essential to exhaust the topic, i.e. to describe all the critical issues from the user’s point of view.
Subheadings And Paragraphs, I.E. The Structure Of The Text
SEO text must be formatted appropriately to bring the expected effect. Do not create long blocks of text – divide them into paragraphs, insert subheadings, and use bullets and bold. Users also like them because they are easier to read and do not tire the eyes.
Already at the editing stage, saturate the text with keywords in exact matching and variations. Also, use synonymous words – Google is getting better at recognizing synonyms, e.g. Arranging phrases in different places in the text, avoiding patterns and “excessive content” with keywords. Do not torment the user with content prepared for the search engine, in which a key phrase will appear in each sentence.
Content Uniqueness
Get inspired, but don’t steal – this rule should be followed by all copywriters and editors of texts for websites. Google, and more precisely, the Panda algorithm, does not tolerate duplicate content, so websites with duplicates fall in the search results. The uniqueness and originality of the content are also crucial from the point of view of acquiring users. Internet users are looking for specific information. If the next page brings up the same issues, they will immediately drop it. So try to develop the topic to present it uniquely and smuggle in information that does not appear elsewhere.
Linguistic Correctness
Typos happen to everyone, and the text editor cannot catch all errors. After writing the text, check it for linguistic correctness – check the order of sentences, punctuation, and stylistics. Wait to do it immediately after editing – it’s best to sit down to the text again or hand it over to another editor or proofreader who will catch errors you will not notice.
Content Optimization For SEO
And we move on to the last stage of editing website content – Optimization. It is an essential step in preparing SEO articles, requiring experience and knowledge of positioning, as well as the ability to look at the text through the eyes of the user. Therefore, it is worth taking care of such elements as:
Saturation Of The Text With Keywords
When writing a text, we only sometimes pay attention to phrases, although if we remember them, later Optimization of the content in this respect will not be necessary. Unfortunately, no ratio indicates how many keywords can/should be in well-optimized content. We recommend that clients include exact match phrases, variations, and long-tail phrases in every paragraph. Depending on the length of the section, the keyword should be included once, twice or several times.
In no case do not place phrases in the text after a comma and in an unnatural way, i.e. out of context, the meaning of a sentence or linguistically incorrect. Sentences like: Our cost positioning methods include only effective actions.
A Unique Introduction To The Text
Prepare unique, short introductions to the article published on the site. Some content management systems create so-called leads, dragging the first few sentences of the text. It causes internal duplication of content and is not conducive to Website positioning. If possible, use original descriptions for listings.
Correct Header Structure
Mark subheadings with headings from H1-H6, remembering their hierarchy. It is also a perfect place to insert phrases that are difficult to include in a natural form in the article.
Images And Infographics With Alt Attributes
Tune your content with graphics. You can download images from photo banks and post them on your website. And use infographics to convey the most essential information, figures, charts, and summaries. Photos help to get users from Google’s image search engine. For this to happen, it is necessary to complete the “alt” attribute, which describes what is in the image to the search engine robots. You can smuggle keywords here corresponding to the theme of the graphic.
Internal Linking
Use the article to improve website indexing by placing links to other texts and subpages of your website. Thanks to internal links, you will direct users to information, offers, and products that are crucial to you. Place links under phrases related to the subject of the linked subpage. Remember to set the rel=”follow” attribute, thanks to which you will improve SEO activities on your website.
Transparent URL
Prepare friendly URLs that will present themselves well when linked, e.g., in social media or on websites. The link to the article should be relatively short; it may contain keywords, thanks to which it will become an element informing the user about what the text is about.
Development Of Meta Tags
Optimizing the text for SEO also includes preparing meta tags displayed in the search results – Title and Description. The page title is one of the ranking factors, so it should consist of keywords. In turn, the website’s description is of a marketing nature and encourages you to click on the link. The presence of phrases is not required, but it is good to include them – the search engine will bold them to indicate to the user that the answer to his query is located under the given link.
Text Optimization For SEO
SEO Copywriting – the art of writing for the user and the search engine
Writing an exciting text that will be well-optimized for SEO is challenging for most copywriters. What is needed here is not only the skill of a light pen but also creativity and knowledge of the basic principles of positioning. Texts posted on websites should also be analyzed regarding traffic, visibility in search results and the potential to generate conversions. Good content will not defend itself – it needs to be updated, refreshed, and sometimes even re-optimized.
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