IMARC Group, a leading market research company, has recently releases report titled “Africa Non-Alcoholic Beverages Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including Africa non-alcoholic beverages market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How big is the African non-alcoholic beverages market?
The Africa non-alcoholic beverages market size reached US$ 82.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 141.4 Billion by 2028, exhibiting a growth rate (CAGR) of 9% during 2023-2028.
What are non-alcoholic beverages?
Non-alcoholic beverages refer to soft drinks that are generally prepared via the ethanol distillation process. Widely sold in multiple flavors, they include a vast range of non-alcoholic beverages, such as stimulating, refreshing and nourishing drinks. They are usually preferred by consumers for rehydrating the body, improving overall digestive functioning, and boosting energy levels. In Africa, there has been a considerable rise in the consumption of non-alcoholic beverages due to easy product availability through online and offline organized retail channels.
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What are the growth prospects and trends in the Africa non-alcoholic beverages industry?
The market in Africa is primarily driven by the rising trend of on-the-go beverages among the masses. This is supported by the shifting lifestyle patterns and hectic work schedules led by working professionals. Coupled with the widespread preference for leading a healthy lifestyle, this is catalyzing product demand. This has also encouraged numerous leading manufacturers and sellers to heavily invest in the launching of gluten-free and low-calorie beverages, which are gaining popularity among the masses. Along with this, the introduction of beverages prepared using rice, coconut milk, and vanilla is favorably impacting the market. Furthermore, continuous improvements in the food and beverage sector and the advent of online delivery models are providing a boost to the sales of non-alcoholic beverages across the region. Additionally, several robust marketing strategies adopted by vendors and the advent of innovative packaging solutions are creating a positive market outlook. Other factors, including rapid urbanization, inflating disposable income levels of the masses and the easy availability of diversified drink flavors, are contributing to the market growth across Africa.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Product Type:
- Carbonated Drinks
- Non-Carbonated Drinks
- Fruit and Vegetable Juice
- Functional Drinks
- RTD Tea and Coffee
- Bottled Water
- Others
Breakup by Category:
- Mass
- Premium
Breakup by Packaging Type:
- Bottles
- Cans
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Breakup by End User:
- Household
- Institutional
Breakup by Country:
- Nigeria
- Algeria
- South Africa
- Morocco
- Egypt
- Ghana
- Kenya
- Tunisia
- Côte d’Ivoire
- Angola
- Others
Who are the key players operating in the industry?
The report covers the major market players including:
- Barr p.l.c.
- Al Ahram Beverages Company S.A.E. (Heineken N.V.)
- Coca-Cola Peninsula Beverages (Pty) Ltd
- Faragalla Group
- Juhayna Food Industries S.A.E
- Kingsley Beverages (Pty) Ltd
- Nestlé S.A.
- PepsiCo Inc
- Pioneer Food Group Limited
- Red Bull GmbH
- The Beverage Company
- The Kraft Heinz Company
- Tiger Brands Limited
- Twizza (Pty) Ltd.
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