Smartphones have today become a part of every business, every household, and every individual irrespective of geography or type of business. Even the most traditional brands have accepted that engaging their customer audience on their smartphones and other mobile devices, such as tablets, is the most effective way to capture their imaginations, build brand interest, and lead them to purchase.
That is why the past decade has seen an explosion in smartphone users and a tsunami of mobile apps. Today there is an app for almost everything we can think of, ranging from apps for the most personal of requirements to shopping and enterprise operations.
In this article, we will discuss the important steps in the Mobile App Development Process.
Idea Development
To begin with, you must have a clear concept and a definite idea of what you want to offer your target audience: whether it is building an iOS or Android app. Ask yourself questions like: What is the need that I am fulfilling or how to make an app that solves a problem? What is that gap in the market that I can fill?
Your idea may not be unique, or the first-ever app of its kind, but maybe it is best not to develop an app for a space that’s overflowing. Just remember that some of the most successful apps are those that have solved real customer problems.
Once you identify a problem that you feel convinced you could help resolve, look for ways that your app can offer concrete benefits to your target audience. It is during this stage that you should give your mobile app development concept a visual representation. Draw rough sketches of the interface of your app, putting all the details on the document.
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When thinking of how to design an app, including in the sketches all the main features, the structure and layout of the app, and buttons/icons detailing how the user will navigate the app. This gives you clarity as a mobile app developer and lends more structure to what until now was only an idea in your mind.
As you develop your idea, another important aspect of the mobile app development project is app monetization. In addition to helping the customer, you also want to be able to make money, whether through ads or charging for the download itself, or by offering a free basic version and charging for premium features.
If you expect a potentially large user base, you can run ads on the app while you offer it for free, be it building apps for iOS or Android. Determine your monetization strategy at this stage itself and modify your design to incorporate monetization features.
Develop a Plan
Once the core idea of the app has been clearly defined, the next step in mobile app development is to identify various elements involved in the actual planning.
Remember that the chances are that there is already at least one, if not several, apps similar to your idea already in the app store. But don’t let this stop you. Instead of waiting for that perfect unique idea, focus on developing your target audience.
Spend some time researching why other similar apps did or did not perform well, why some of them are more successful with the user base, and so on. Make sure that your app will be compatible with a variety of brands devices and mobile operating systems.
It Is Time To Design
It is a no-brainer that good design is critical when you create a mobile app. As a mobile app developer, you must focus on aspects such as touch gestures, colors, conformity to OS design standards, app layout, and UI designs. A mobile app that is intuitive, user-friendly, and works fast is always more likely to resonate with users. It is in this stage that you put your ideas and features together to create a mobile app prototype or a wireframe.
It works as your blueprint and guides you throughout the app development process. Once you can perfect and finalize the prototype, it can serve as your reference point later in the mobile app development project. You can use any of the wireframing tools available online like Moqups, HotGloo, Gliffy, and Balsamig.
In addition to letting you play around with graphics and all your placeholders, these tools also allow you to add fully functional buttons that let you click through icons. This step helps you clearly understand the connection between various screens and the mobile app’s navigation.
The Real Development Stage
Now comes the actual mobile app development stage. The goal is to create the best possible version of the product you have in mind within the budget and time constraints. To begin with, choose the type of app platform you are building for. Here are the key mobile app development platforms:
- Native apps: These apps are specific to a particular platform. While they deliver the best user experience, creating them requires a higher skill level. Get more details here
- Web apps/ single page web apps: These apps are cheaper and faster to build, and are easily compatible with multiple platforms. You can use CSS, JavaScript code, or HTML5 to build web apps
- Hybrid apps: These are the new kids on the mobile app development block. You need to leverage pre-built native containers and use them in tandem with on-the-fly web coding
Performance Testing
Launching a mobile app without a beta test can prove disastrous. You have no idea how the mobile app you developed will perform in an actual environment with multiple users.
A strict beta test will help you get feedback from your target users, earn visibility in app stores, and fix what needs to be fixed in your app. But there are a few points to keep in mind as you conduct a beta test, such as:
- Define your target audience: This will help you find the right testers, which results in a relevant market analysis
- Spot and eliminate bugs: Even the beta version of your app must be flawless because you will be introducing it to your audience. So try to eliminate all bugs in the initial testing phase
It’s Time To Release/Launch The App
After a successful testing phase, you are now ready to roll that mobile app out to a wider audience. You can choose to release the mobile app on Android iOS, or both. Do note that both these app stores have different sets of policies when it comes to publishing a new app, and both require you to have a developer account with them.
You can also sign up with them as an individual or company for a fee. Google Play allows you to publish your mobile app for Android instantly and review it later.
On the other hand, Apple’s app store needs every app to be reviewed and approved before it can go live, a process that can take up to two weeks even when no change is required.
This is a whole process of App Development. If you need to develop your business app, Ready Web Solution provides a wide range of App Development Services with top-notch designs.